- Who are Google Ads XWF reps, and should you take their advice?
- Click fraud and competitors clicking your ads: what actually works
- Google Ads account suspended: why it happens to home-services businesses and how to fix it
- Why your Google Ads aren’t working: the home-services diagnosis
- Performance Max for local home-services businesses
- Google Maps advertising: getting your business into the map results
- Remarketing for home services: worth it?
- AI Max for Search: what changes and what you can still control
- Offline conversion tracking: optimize to booked jobs, not leads
- Google Ads Quality Score for local service accounts
Learning centre · 36 guides
The Google Ads playbook for home services, given away in full.
Most Google Ads advice is written for ecommerce and then handed to a plumber. These guides run on home-services numbers, from accounts we manage.
- What a booked job actually costs in ad spend, by trade
- The calculator, the block list and the 15-point audit, free on the page
- Written to be read in order, or raided for the one answer you need
Free. No email, no download form.
- 36 guides
- 10 chapters
- 6h 23m end to end
- Free to read, no email
Start here
Three guides, in order. They answer the questions everyone asks first.
Start hereHow Google Ads actually works (auction, rank, and what you pay)How the Google Ads auction picks and prices ads, what pay-per-click really means, and what a click costs a home-services business.
How much do Google Ads cost? Real home-services numbersWhat Google Ads really cost home-services contractors, cost per lead by trade, and how to turn a click price into the cost of a booked job you can budget for.
Google Ads budgets for home services: how much to spendHow much a contractor should spend on Google Ads, how daily and monthly budgets work, and how to set the number from the booked jobs you want.What you actually get
Not theory. The guides carry tools you can use on your own account today.
A working calculatorPut in the jobs you want and your close rate. It returns the monthly budget, the daily number to set, and what each booked job costs you in ad spend.Open the guideA copy-and-paste block listThe words that drain a home-services budget, already grouped and ready to paste into an account. Free, no email, no download form.Open the guideA 15-point auditRun it on your own account in an afternoon. It finds the wasted spend, the tracking gaps, and the settings nobody switched off at setup.Open the guideReal ads from live accountsRedacted copy that is actually running for plumbers, roofers and HVAC firms, with the build order for headlines and descriptions.Open the guide
Where are you right now?
Skip to the part that matches your account.
Not running ads yet
Work out whether it is worth it before you spend anything.
Running, and it is not working
Money going out, not enough coming back. Start with the diagnosis.
Running well, want more
The account works. Now make it compound.
Running ads for one trade?
The guides are written for home services as a whole. These pages go trade by trade.