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Google Ads

01

Decide what to run

3 guides
  1. 01How Google Ads actually works (auction, rank, and what you pay)Start here8 min
  2. 02How much do Google Ads cost? Real home-services numbers8 min
  3. 03Google Ads campaign types: which ones home services actually need8 min
02

Plan the account

5 guides
  1. 04Account structure for home-services Google Ads11 min
  2. 05Google Ads budgets for home services: how much to spend13 min
  3. 06Brand campaigns: how to protect your name in Google Ads10 min
  4. 07How to build one campaign per service (and when not to)10 min
  5. 08How to build a competitor campaign (and what it really costs)9 min
03

Keywords

3 guides
  1. 09Keyword research for home-services Google Ads11 min
  2. 10Keyword match types, explained for home services12 min
  3. 11Negative keywords: the home-services master list14 min
04

Ads

3 guides
  1. 12Responsive search ads: the home-services guide10 min
  2. 13Google Ads copy examples for home services (real accounts)11 min
  3. 14Google Ads assets: which ones book jobs10 min
05

Bidding, targeting and settings

3 guides
  1. 15Smart Bidding and every Google Ads bidding strategy for home services19 min
  2. 16Location targeting and service-area settings that waste money9 min
  3. 17The Google Ads campaign settings that quietly waste your budget13 min
06

Track, then launch

2 guides
  1. 18Conversion tracking for home services (forms, calls, bookings)10 min
  2. 19How to run Google Ads for home services: the full setup walkthrough13 min
07

The first 90 days

1 guide
  1. 20Your first 90 days on Google Ads: the strategy to follow12 min
08

Optimise

7 guides
  1. 21The Google Ads numbers a home-services business needs12 min
  2. 22The search terms report: a weekly ritual for home services11 min
  3. 23The 15-point Google Ads audit checklist for home services10 min
  4. 24Auction insights: who you are really bidding against9 min
  5. 25Google Ads recommendations and optimisation score: what to ignore10 min
  6. 26Google Ads experiments: how to test a change without wrecking the account11 min
  7. 27Google Ads Quality Score for local service accounts9 min
09

Scale

5 guides
  1. 28Offline conversion tracking: optimize to booked jobs, not leads11 min
  2. 29AI Max for Search: what changes and what you can still control12 min
  3. 30Remarketing for home services: worth it?10 min
  4. 31Google Maps advertising: getting your business into the map results9 min
  5. 32Performance Max for local home-services businesses12 min
10

Fix and protect

4 guides
  1. 33Why your Google Ads aren’t working: the home-services diagnosis9 min
  2. 34Google Ads account suspended: why it happens to home-services businesses and how to fix it8 min
  3. 35Click fraud and competitors clicking your ads: what actually works8 min
  4. 36Who are Google Ads XWF reps, and should you take their advice?11 min