FOR HOME‑SERVICE COMPANIES ALREADY SPENDING SERIOUS MONEY ON GOOGLE ADS
Find the #1 Leak Costing You Booked Jobs From Google Ads in 15 Minutes
Answer a few quick questions and, if you qualify, we’ll go through your Google Ads live. You’ll see where jobs are slipping through. You’ll get a dollar amount on what you’re losing. Yours to keep, no strings.
- 3× Pipeline Promise in 90 days
- 60+ client reviews
- 6+ years of tracked results
In 15 minutes, you’ll walk away with a clear picture of where your Google Ads leads are leaking, how much quoted job value you’re leaving on the table, and a 90‑day fix your team can start on tomorrow. No sales script, no hard close.
Trusted by home‑service operators across the US, Canada, UK, AU & NZ to turn Google Ads clicks into booked jobs
Home service companies served
85+
Across home services and the trades.
Biggest client lift
10×
$800k → $8M in revenue in 12 months.
Years running
6 years
Installing revenue systems for home-service operators.
Who we let in the clique.
Anyone can book the 15‑minute Leak Finder. But we only build Clique to Close for a small number of operators each month. Here’s who we say yes to, and who we point to the free tools instead.
I This is a fit if you…
- You run an established home‑service company (roofing, HVAC, plumbing, restoration) with steady customers.
- You have someone running quotes and closing jobs, and you want their calendar full of serious buyers.
- You’re spending real money on Google Ads (or ready to) and you’re done guessing.
- You can handle more booked jobs in the next 90 days without your crews falling over.
- You want a system your team actually uses, not another login that gathers dust.
II This is NOT a fit if you…
- You’re still chasing your first steady stream of customers and don’t have anyone dedicated to sales yet.
- No one reliably answers the phone or follows up with leads, and you’re not ready to fix that.
- You want “set it and forget it” magic instead of a system your team actually runs every day.
- You’re chasing the cheapest possible leads instead of the most profitable, long‑term jobs.
- You won’t plug in basic tracking and reporting, so we can’t see where the leaks actually are.
The real reason your Google Ads "don't work."
Google is already sending you buyers, homeowners literally typing "[service] near me," clicking your ad, and asking for help. But between that first click and a booked, profitable job, most of the money leaks out of your system.
There are four leaks. If you don’t fix them, no amount of new leads will save you.
Leak I.
Clicks come in, but the phone never rings.
A homeowner Googles "[service] near me," clicks your ad, and lands on a generic homepage talking about your 20 years of experience. No quote form above the fold. Phone number buried in the footer. They hit back and click the next guy.
Or worse: your ads are pulling clicks from "[service] jobs" and "[service] salary" because no one's touched the account in six months. You're paying Google either way.
You're not buying leads. You're buying clicks and hoping.
Leak II.
Leads come in, but no one answers fast enough.
A real homeowner with a real problem fills out your form or hits "Call." Your team is on a job, in the truck, or will "get to it later." By the time someone calls back, they've already booked the competitor who answered in eight minutes.
Then you look at your CRM and say, "Google leads are garbage." They weren't garbage. They were yours for about ten minutes.
Minutes to respond = thousands gained or lost.
Leak III.
Leads get a quote, then hire someone else.
Your estimator walks the job, gives a professional quote, maybe even leaves a printed proposal. Then… nothing. They disappear, "need a few more quotes," or go quiet for two weeks until they've already signed with someone else.
There's no structured follow-up. No priority on high-value jobs. No system making sure the quote actually happens in the first place, let alone closes. So the jobs you should be winning at a higher rate quietly leak out to whoever stays in front of them longest.
The contractor who follows up wins, even at a higher price.
Leak IV.
Money's leaking somewhere between click and contract. You just can't see where.
You'd never trust a pilot flying blind. But that's how you're running your marketing and sales right now: no dials, no instruments, no idea what's actually happening. You see ad spend, you see jobs booked, but everything in between is dark: clicks, inquiries, booked quotes, visits, signed contracts, revenue per stage.
So when jobs slip, you guess. Fire the agency. Change the ads. Blame "seasonality." Meanwhile the competitor down the road, the one who can see his dials, quietly takes another job off your table.
You don't have a Google Ads problem. You have a pipeline problem.
Clique to Close: one pipeline, four engines.
Google Ads in. Signed contracts out. No guesswork, no ‘brand awareness’ just crews on profitable jobs.
iEngine ICapture Engine
Turns "service near me" Google searches into tracked quote requests from real homeowners.
- ▸Google Ads tuned to your highest‑value services and territories, not vanity clicks
- ▸Dedicated quote pages built to make the phone ring and forms convert, not win design awards
- ▸Ongoing CRO and AI feedback loop to squeeze more good jobs from the same ad spend
iiEngine IISpeed To Lead Machine
Every new lead gets contacted in minutes, not hours, before a competitor can get there first.
- ▸CRM + call tracking that logs every call and form from Google into one pipeline
- ▸Sub‑5‑minute automations: double‑dial, voicemail drops, texts, and email reminders
- ▸BAMFAM cadence baked in so no lead dies in "I’ll think about it" limbo
- ▸Simple first‑contact scripts so whoever answers sounds like your best setter
iiiEngine IIIShow & Close Multiplier
Gets more booked quotes to actually happen – and more proposals to turn into jobs.
- ▸Show‑up systems: confirmations, reminders, and easy reschedules that cut no‑shows
- ▸Call recording & transcripts so we coach with facts instead of stories
- ▸Lead scoring so the best jobs get routed to your best closers
- ▸Multimodal follow‑up (calls, texts, emails) that keeps you in front until they decide
ivEngine IVExecutive Control Panel
Finally see and control the whole click‑to‑job pipeline in one place.
- ▸Owner dashboard: clicks → inquiries → quotes → visits → signed jobs, at a glance
- ▸Sales manager reports that hold reps accountable to real numbers, not "feels"
- ▸Rep‑level notifications so the right person knows exactly who to call next
- ▸Competitor change log so you know when they move bids or offers and can react fast
The 3× Pipeline Promise
Within 90 days of going live, we’ll create at least 3× what you invest with Clique in new, tracked qualified quote requests from Google Ads.
If we don’t, our management invoices drop to $0 and we keep working until we hit it.
What counts toward “3×”
- ▸Homeowner in your agreed service area
- ▸Asking for one of your core services
- ▸At or above your minimum job value
- ▸Came through a tracked call or form from our Google campaigns
If they hit these, we log it as a qualified quote request on your board.
When your 90 days start
- ▸Clique to Close system is installed and live
- ▸Tracking & call recording are verified
- ▸Agreed ad spend is switched on
- ▸Minimum tracking baseline is set together
That’s 90 days of real traffic with our engine running – not setup time.
Simple ground rules
- ▸You keep the routed phone lines on and answered
- ▸You give us access to the platforms and data we need, plus creative control
- ▸We tell you what’s broken, even when it’s hard to hear
- ▸If we miss 3×, we stop billing and work for free until we hit it
Want the full breakdown? See the complete 3× Pipeline Promise →
Question your numbers, not your gut.
If something about your Google results smells off, you’re probably right. These are the things sharp operators ask before they book the 15‑minute Leak Finder and let us near their pipeline.
See exactly where your Google Ads pipeline is leaking jobs and money.
Book a free 15‑minute Leak Finder. On a short call, we’ll pull up your numbers, walk your Google‑to‑job flow live, and show you the single biggest leak holding back your quote board. You’ll leave with a simple 90‑day action plan and a clear estimate of the quoted job value you’re leaving on the table.
- iShort intake form + 15‑minute call with a senior strategist
- iiLive teardown of how your Google Ads leads move (or don’t) from click → call → quote → job
- iii90‑day action plan you can use with us, your team, or our free tools
No sales script, no hard close. If we can’t find at least one meaningful leak, we’ll tell you, and point you to the best next step.