Privacy Policy.

Clique is a marketing services company that designs and operates customer acquisition systems for service businesses. We are based in Australia and work with clients primarily in the United States, Australia, and other regions.

If you have questions about this Policy or want to exercise your privacy rights, contact us through our contact form and select “Privacy & Data Request” as your topic.

• Legal entity: Clique Agency Pty Ltd
• ABN: 89 642 973 322
• Registered address: 6/14 Rothcote Ct, Burleigh Heads, QLD 4220, Australia

We collect information in three main ways:

2.1 Information You Give Us

When you fill out forms (lead magnets, scorecards, applications, contact forms), book calls, request resources, join our community or programs, or become a client, we may collect:

• Name
• Email address
• Phone number
• Company name
• Role / title
• Business website
• Business metrics you voluntarily provide (e.g., revenue, ad spend, lead volumes, close rates)
• Payment information (processed by our payment processor, we do not store full card numbers)
• Any other information you choose to submit

2.2 Information Collected Automatically

When you visit our website, we (and our service providers) may automatically collect:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited, time spent, and clicks
• Referring URLs (where you came from)
• General location (city/country level, derived from IP)
• UTM parameters and ad-click identifiers (e.g., gclid, fbclid)

This is typically collected via cookies, pixels, and similar technologies, see Section 4.

2.3 Information From Third Parties

We may receive information about you from:

• Advertising platforms (e.g., Google Ads, Meta), conversion data, audience matching, attribution
• Analytics tools (e.g., Google Analytics)
• Our CRM and email service providers
• Calendar / scheduling tools
• Referrals and partners

Only where this is consistent with this Policy and applicable law.

We use your information to:

• Provide and improve our website, content, and services
• Respond to inquiries and support requests
• Deliver lead magnets, scorecards, resources, and trainings you request
• Qualify and schedule calls
• Analyse your business metrics (when you provide them) to give tailored recommendations
• Send marketing communications (where permitted) about content, offers, and events
• Run advertising, remarketing, and lookalike-audience campaigns on platforms including Google Ads and Meta
• Measure ad performance and attribute conversions
• Maintain security, prevent fraud and abuse, and comply with legal obligations

Under GDPR and similar laws, our lawful bases for processing are:

• Consent, e.g., email marketing opt-ins, non-essential cookies
• Performance of a contract, e.g., delivering client work
• Legitimate interests, e.g., running and improving our business, security, fraud prevention, and direct marketing of similar services to existing customers (where allowed)
• Legal obligation, e.g., tax and accounting records

We use cookies, pixels, tags, and similar technologies to remember your preferences, understand how the site is used, improve experience, measure content and ad performance, and run retargeting / remarketing campaigns.

4.1 Categories of cookies we use

• Strictly necessary, required for the site to function (e.g., session, security, form submission)
• Functional, remember preferences and settings
• Analytics, measure traffic, content engagement, and site performance
• Advertising, measure ad performance, attribute conversions, build audiences, and serve relevant ads on third‑party platforms

4.2 Named third-party tools we use

We work with the following advertising and analytics partners. Each runs under its own privacy policy:

• Google Analytics, site analytics and behaviour measurement
• Google Ads (including remarketing and conversion tracking), ad measurement and audience building
• Google Tag Manager, container service that loads our analytics and advertising tags
• Meta Pixel + Conversions API (Facebook / Instagram), ad measurement, conversion tracking, and building Custom Audiences and Lookalike Audiences for targeted ads. The Conversions API also receives server-side event data to supplement browser-based pixel events.
• TikTok Pixel, ad measurement, conversion tracking, and audience building for TikTok Ads
• YouTube, embedded video and audience signals
• LinkedIn Insight Tag (where deployed), ad measurement and audience building
• Call-tracking and CRM platforms, route inbound contacts and attribute them to source

These partners may set cookies on your device and combine information they receive from our site with information they hold about you from other sources, subject to their own policies.

4.3 Your cookie choices

You can control cookies through:

• Our cookie banner (where shown) to opt in or out of non-essential categories
• Your browser settings to block or delete cookies (note: this may break parts of the site)
• Industry opt-out tools, including Your Online Choices (EU), DAA AdChoices (US), and NAI opt-out
• Each platform’s own ad-preference controls (e.g., Google Ad Settings, Meta Ad Preferences, TikTok Ad Settings)

4.4 Targeted advertising

The activity described above, using cookies, pixels, and similar technologies to measure ad performance, build audiences, and serve relevant ads on third-party platforms, is what privacy laws refer to as targeted advertising, cross-context behavioural advertising, or personalised advertising, depending on jurisdiction. You can opt out of this activity at any time using the controls in section 4.3 and the rights described in section 12.

We do not sell your personal information for money.

We may disclose your information to:

• Service providers / processors, hosting, CRM, email marketing, analytics, ad measurement, payment processing, scheduling, support tools. They process your data on our behalf under contract.
• Advertising partners, Google, Meta, LinkedIn, and similar platforms, for ad measurement, conversion tracking, and audience building. Under California law (CPRA), some of this activity may be considered “sharing” for cross-context behavioral advertising, see Section 8 for how to opt out.
• Professional advisors, lawyers, accountants, auditors, as needed.
• Business transfers, if we sell, merge, or restructure, data may transfer as part of that transaction.
• Legal & safety, where required by law, court order, or to protect rights, property, or safety.

We do not allow third parties to access your personal information for their own independent marketing without your consent.

5.1 Mobile information & SMS

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors that support our messaging program, such as our SMS messaging service provider, is permitted only to the extent necessary to deliver messages you have consented to receive. All other categories of personal information described in this Policy may be shared under the terms set out in this section, but mobile phone numbers and SMS opt-in data are excluded from third-party data sharing.

For the full terms governing our SMS program (program description, frequency, HELP / STOP, carrier disclaimers, age requirement, and how to contact us), see our SMS Terms.

For California residents (and as useful context for everyone), the following table summarises the categories of personal information defined under the California Consumer Privacy Act (CCPA / CPRA) that we have collected in the prior 12 months, and whether we have disclosed or “shared” each category:

• Identifiers (name, email, phone, IP, account IDs), Collected: yes. Disclosed for business purposes: yes. Shared for cross-context behavioral advertising: yes.
• Customer records (contact details, billing info), Collected: yes. Disclosed for business purposes: yes. Shared for ads: no.
• Commercial information (services purchased, transaction history), Collected: yes. Disclosed for business purposes: yes. Shared for ads: no.
• Internet / network activity (browsing, interactions with site and ads, referring URLs), Collected: yes. Disclosed for business purposes: yes. Shared for ads: yes.
• Geolocation (approximate, derived from IP), Collected: yes. Disclosed for business purposes: yes. Shared for ads: yes.
• Professional / employment information (role, company), Collected: yes. Disclosed for business purposes: yes. Shared for ads: no.
• Inferences (preferences, propensity, audience segment), Created: yes. Disclosed for business purposes: yes. Shared for ads: yes.

We do not knowingly collect: biometric information, precise geolocation, genetic data, or any information about children under 16 in the categories defined as “sensitive” under the CCPA (see Section 7).

“Sensitive personal information” under the CPRA includes things like government IDs, financial account credentials, precise geolocation, racial or ethnic origin, religion, contents of communications, genetic data, biometric data, health data, and sex life or sexual orientation.

We do not intentionally collect sensitive personal information from website visitors. If you voluntarily provide it (for example, by sending us a document during a project), we use it only for the specific purpose you provided it for and do not use it to infer characteristics about you.

You have the right to limit the use of sensitive personal information, see Section 12.

Under the California Consumer Privacy Act (CCPA / CPRA), you have the right to opt out of the “sale” or “sharing” of your personal information.

We do not sell personal information for money. However, the use of advertising and analytics cookies described in Section 4, including Google Ads remarketing, Meta Pixel audience building, and similar tools, may qualify as “sharing” for cross-context behavioral advertising under the CPRA’s broad definitions.

8.1 How to opt out

You can exercise your right to opt out of sharing in any of these ways:

• Cookie banner, decline non-essential / advertising cookies the first time you visit, or change your preference any time by clearing site data and revisiting
• Global Privacy Control (GPC), we honor the GPC signal sent by your browser as a valid opt-out request, see Section 9
• Contact us, submit a request through our contact form with the topic “Privacy & Data Request” and the subject “Do Not Sell or Share”
• Platform-level controls, manage ad preferences directly with each platform (Google Ad Settings, Meta Ad Preferences, etc.)

8.2 What happens after you opt out

Once we receive a valid opt-out request, we will stop sharing your personal information for cross-context behavioral advertising within 15 business days. You may still see ads from us, but they will not be targeted based on your activity across other sites.

You do not need to create an account to exercise this right. You will not be discriminated against for opting out.

We recognise and honor the Global Privacy Control browser signal as a valid opt-out of “sale” and “sharing” under the CCPA / CPRA.

When your browser sends a GPC signal, we will treat it as an opt-out request for the device and browser from which it was sent. If you are logged into an account with us when the signal is received, we will also apply the opt-out to that account.

Many browsers and extensions support GPC, including Firefox, Brave, DuckDuckGo, and the Privacy Badger extension.

We are based in Australia and work with clients internationally. Your information may be stored or processed in countries other than yours, including the United States and the European Union, depending on where our service providers operate.

Where required, we take reasonable steps to ensure that international transfers comply with applicable data protection laws, including the use of Standard Contractual Clauses (SCCs) for transfers from the EU/UK to third countries, and supplementary measures where appropriate.

We keep your information for as long as reasonably necessary to:

• Provide the services and content you’ve requested
• Maintain business records (typically 7 years for financial records, per Australian tax law)
• Comply with legal, tax, and regulatory requirements
• Resolve disputes and enforce agreements

Typical retention windows:

• Lead enquiries that don’t convert, up to 3 years after last contact, then deleted or anonymised
• Client records, for the duration of the engagement and 7 years thereafter
• Marketing list members, until you unsubscribe or after 24 months of inactivity
• Website analytics, per platform defaults (e.g., Google Analytics: 14 months unless changed)

When information is no longer needed, we delete or anonymise it where reasonably practical.

Depending on your location and applicable law (including the Australian Privacy Act, GDPR, UK GDPR, CCPA / CPRA, and similar laws), you may have the right to:

• Know what personal information we collect about you and how we use it
• Access the personal information we hold
• Correct inaccurate or incomplete information
• Delete your information in certain circumstances
• Port your data to another service in a structured, machine-readable format
• Restrict or object to certain types of processing
• Withdraw consent where processing is based on consent
• Opt out of marketing communications at any time
• Opt out of “sale” or “sharing” of personal information (California), see Section 8
• Limit use of sensitive personal information (California), see Section 7
• Lodge a complaint with a supervisory authority (e.g., OAIC in Australia, ICO in the UK, or your local EU authority)

12.1 How to exercise your rights

You can:

• Unsubscribe from marketing emails using the link in any email
• Reply “STOP” to any SMS message we send (see our SMS Terms for full opt-out details)
• Submit a request through our contact form, select “Privacy & Data Request” as the topic and describe the right you want to exercise

We may need to verify your identity before processing certain requests. We will respond within the timeframe required by applicable law (typically 30–45 days). You will not be discriminated against for exercising your rights.

12.2 Authorised agents

California residents may designate an authorised agent to submit a request on their behalf. We will require written proof of authorisation and may verify the request directly with you.

We use reasonable technical and organisational measures to protect your information from unauthorised access, loss, misuse, or alteration, including encrypted transport (TLS), access controls, vendor due diligence, and least-privilege practices.

No system is 100% secure. We cannot guarantee absolute security, but we do work to protect your data and select reputable third‑party providers.

Our website, emails, or materials may contain links to third‑party websites, tools, or services. We are not responsible for the privacy practices or content of those third parties. Review their policies before providing information to them.

Our services are not directed to children under 18, and we do not knowingly collect personal information from anyone under 18. If you believe we have collected information from a minor, contact us through our contact form (topic: Privacy & Data Request) and we will delete it.

We may update this Privacy Policy from time to time. When we do, we’ll change the “Last updated” date at the top. Significant changes may be communicated by email to active subscribers or by a clear notice on our site.

Your continued use of our website or services after changes are posted means you accept those changes.

For any privacy questions, data requests, complaints, or to exercise your rights:

• Use our contact form and select “Privacy & Data Request” as your topic
• Or write to us at: Clique Agency Pty Ltd, 6/14 Rothcote Ct, Burleigh Heads, QLD 4220, Australia

We aim to acknowledge requests within 5 business days and resolve them within the timeframe required by applicable law.