Water damage Google Ads agency · 24/7 emergency mitigation
The Water Damage Google Ads Agency for firms that answer first
You paid for that click and someone else extracted the water. In 15 minutes we time your account overnight and show you what you missed.
- Exactly what happens to a form that lands at 1:40am
- Whether your ads are even running in the highest-intent hour you have
- A 90-day fix your team can start on Monday
Free. Fifteen minutes. Nothing to buy on the call.
The findings are yours to keep, no strings.
Say it plainly
The job is won before your office opens.
A form lands at 1:40am. By 1:47 a competitor has called that homeowner back. By 3:10 his truck is on site and the extraction has started. At 8:05 someone in your office opens the CRM and reads the enquiry.
Nothing was wrong with that lead. You paid for it, it was real, and it was gone six hours before anyone on your team saw it.
Water damage is also the only trade where the job gets bigger while you sleep. Clean water sitting overnight stops being clean water, drying turns into demolition, and demolition turns into mold. The homeowner knows that, which is exactly why he will not wait for you.
Most accounts we open are throttled or switched off at the hour their best work happens.
The Leak Finder
Fifteen minutes, free, and nothing to buy on the call. We open your Google Ads account with you watching, name the single biggest leak between your clicks and your booked jobs, and put a number on what it is costing you every month. What we find is yours either way.
We only run a handful of these a week, and not every account is worth one. Answer a few quick questions and if it is a fit, we will book you in.
Find My Google Ads LeaksContact details come last. Nothing happens until you pick a time that suits you.
Between the emergency call and the booked job
Where the night jobs go to someone else.
Your ads sleep and the pipes do not
Plenty of accounts still run business hours, or throttle overnight because the cost per click looks ugly at 3am. That is the highest-intent hour in your entire market and you have switched it off.
The highest-intent hour you have, and you switched it off.
The message read at seven
A form lands at 1:40am, an answering service takes a message, a coordinator reads it after breakfast. Two trucks have been on that street for four hours. Call a web lead within 5 minutes and the odds of qualifying them are 21 times higher than at 30 minutes (Lead Response Management study).
By breakfast the job is dry, signed and gone.
Paying for people who will never call
Homeowners researching whether insurance covers water damage, DIY searches on drying out carpet, and job seekers, all charged at the same rate as a live loss. Meanwhile mitigation shares a budget with slow, browsing rebuild traffic.
You never find out you lost
There is no pending quote to follow up, so nobody tells you the job went elsewhere. Your report shows a call and nothing else. Unless every call is recorded and every outcome logged, the leak is invisible by design.
The leak is invisible by design, and you keep paying for it.
Sixty seconds, no form
How many of these happened while you were asleep?
Tick anything you recognise from the last three months. Nobody sees this but you.
Two or more is not bad luck. It is a leak, and it has a number attached. The Leak Finder tells you which one is costing you the most, and what it adds up to over a year.
Bring the boxes you ticked. We will put a number on each one, live, while you watch.
What actually happens
Fifteen minutes. Then you know what you missed.
No deck, no discovery call, no three-stage process. We open the account and look.
- A few quick questionsTwo minutes, so we know your trade, your spend and your service area before we start. Contact details come last.
- We open your account, live, with you on the callNot a report we email later. You watch us go through it, and you can stop us and ask anything.
- We name the biggest leak and price itEvery after-hours call you paid for and did not answer, and what it is costing you in quoted work every month.
- The findings are yours to keepNo strings, whether you hire us or not. Take them to your current agency if you like.
Why we do it free
Roughly one in five turns into a client. We would rather find out in fifteen minutes than after three months of your money, and so would you.
What it is not
No pitch deck. No proposal. No pricing conversation unless you ask for one.
If we cannot find at least one meaningful leak in your account, we will say so on the call and point you to a better next step.
Limited spots each week.
What we can prove
Reported client revenue
$76.5M
Tracked across every operator running the system.
Biggest client lift
10×
$800k to $8M in revenue in 12 months.
Home service companies
85+
5.0 average across 80+ reviews. Seven years of it.
Every number here comes from real operators running the Clique to Close system. No composite clients. No cherry-picked quarters.
Why the last one did not work
Same calls. Answered.
| What you have had before | What we do instead |
|---|---|
| A report full of impressions, clicks and "average position". | One number that matters: what a booked job costs you, by campaign. |
| One campaign called "services" doing everything. | Spend split by job value, so cheap work can never outbid your best work. |
| Leads emailed to you, then it is your problem. | Every lead called in minutes, day or night, by a cadence that runs without you. |
| Quotes go out and nobody hears anything again. | Structured follow-up for as long as the decision actually takes. |
| A 12-month contract and your ad account in their name. | Simple 28-day cycles. You own the ad account, the site and the data. |
| An account manager you have never met, rotating every quarter. | A senior strategist who has seen your trade, on the phone. |
What changes if you hire us
Google Ads in. Trucks dispatched out.
Campaigns that run around the clock, with mitigation separated from rebuild. Every call and form answered in minutes, day or night, so a 1:40am enquiry never waits for the morning. Call recording on everything, so you can hear which calls you lost and why. And calls tracked through to booked jobs and collected revenue, with the claim lag built in.
The 3× Pipeline Promise
Within 90 days of going live, we’ll create at least 3× what you invest with Clique in new, tracked qualified quote requests from Google Ads.
If we don’t, our management invoices drop to $0 and we keep working until we hit it.
This is a service-level performance promise, not an income or revenue guarantee. It is measured on qualified quote requests created and logged, not on closed revenue or anything that happens on your side of the sale. “What you invest with Clique” means what you pay us in Build and Management fees, not your ad spend. The 90-day window starts on your System Launch Date, when the system is live, tracking and call recording are verified and the agreed minimum ad spend is in place. It applies to Core and Boardroom engagements. Read the full promise.
Who we let in the clique
Whoever answers wins the job.
I This is NOT a fit if you…
- Have an after-hours plan that is an answering service and a message.
- Cannot put a truck on a loss the same day.
- Want a guarantee of revenue. We do not sell one.
Before you book
What restorers ask us first.
I already buy leads from the platforms. Why would I pay you as well?
Because a shared lead is sold to three or four of you at once. You are not buying a job, you are buying the right to race for it, which is why they price-shop and why your close rate is what it is. What we build is demand you own: your account, your number, your brand, and nobody else being sent the same homeowner. Keep the platforms alongside it if you like, but you will see the difference in cost per booked job inside a season.
I have been burned by an agency before.
Everyone in this trade has. The difference is what gets reported: dispatched jobs and collected dollars, not impressions, and a named senior strategist who stays on your account.
My work comes from plumbers, agents and my TPA. Why do I need ads?
Because none of that is yours. A referral relationship can go quiet when the plumber retires and a program can be re-tendered out from under you, and both tend to happen in the same quarter as a slow one. Direct emergency work is the only demand nobody else can switch off, and it pays materially better than program volume on the same crews.
My AR runs sixty to eighty days. I cannot carry a heavy retainer.
Simple 28-day cycles, so the spend is a monthly decision rather than a contract you service while you wait on a carrier.
What does the 15 minutes actually cost me?
Nothing, and nothing to buy on the call. What we find is yours either way.
The 15-minute Leak Finder
Make the 2am calls end up as your jobs.
- Every after-hours call you paid for and did not answer
- What those losses were worth, in dollars
- A 90-day fix, in order, that your team can start on Monday
No obligation, no follow-up sequence, no salesperson calling you next Tuesday.
If you want the 2am calls to end up as your jobs, run the Leak Finder.
If someone else is answering them, we are not your fit.
P.S. Whatever is leaking has been leaking all year, and it will keep leaking next month at the same rate. The only question is whether you find out what it is now or after another quarter of paying for it.