Google Ads agency for home-service companies already spending real money
The Google Ads Agency that works with home services only, judged on booked jobs
You are choosing between agencies who all show the same dashboard. In 15 minutes we open your account instead, and name the single biggest leak between your clicks and your booked jobs.
- The one leak costing you the most, named and priced
- The searches you are paying for that were never going to book a job
- A 90-day fix your team can start on Monday
Free. Fifteen minutes. Nothing to buy on the call.
The findings are yours to keep, no strings.
What a generalist costs you before they are useful
A generalist will learn your business on your budget. It usually takes a season.
Every agency has a discovery period. Some call it onboarding, some call it the first ninety days. What is actually happening is that somebody is learning your trade, and the tuition is coming out of your ad spend.
They have to learn which calls are worth sending a truck and which are not. They have to learn that your phone rings hardest in the weeks you have the least capacity left. And they have to discover, usually the expensive way, that the cheapest lead in your account is almost never the one you want.
In a seasonal trade that education costs you a season, and you do not get the season back.
Day one
What we already know before we open your account.
You will still have to tell us your numbers, your capacity, and the work you will not take. You will not have to explain your industry to us.
Home ServicesRun several of them? Each trade gets its own account, so one blended number stops hiding the weak one.
PlumbingRepipes and hot water changeouts bid separately from drain callouts, so cheap work stops eating the budget.
Pipe ReliningWe buy the blocked drain call and make sure it reaches a camera, because that is where the reline is sold.
HVACReplacement spend pushed into the weeks your install calendar has room, not the weeks the phone rings anyway.
RoofingBudget moves within hours of a hail event, not at month end.
Storm RestorationThe campaign is built before the storm so it fires the same day, not the week after.
RestorationDirect work that does not arrive through a programme, so the margin stays yours.
Water DamageThe 2am form answered in minutes, so the job is yours before your office opens.
Mold RemediationFollow-up across the six weeks he takes, because he is deciding whether to act at all.
Foundation RepairWe take the searches the roll-up overpays for and win the ones its call centre ignores.
Basement WaterproofingSpend lifts the hour the rain starts and pulls back when the ground dries.
Windows and DoorsCost per booked demo and cost per sold install. Not cost per lead.None of that is a discovery phase. It is where we start, and fifteen minutes is enough to show you which one matters most in your account.
The Leak Finder
Fifteen minutes, free, and nothing to buy on the call. We open your account with you watching and put a number on what the biggest leak is costing you. What we find is yours either way.
We only run a handful of these a week, and not every account is worth one.
Find My Google Ads LeaksContact details come last. Nothing happens until you pick a time that suits you.
The same four, in almost every account we open
Four leaks between the click and the signed job.
You are buying clicks, not jobs
Most home-services accounts run one budget for jobs that are nothing alike. A plumber lets drain clearing and pipe relining share a campaign. One is a $300 callout. The other is a $12,000 job.
Google spends where clicks are cheapest, so the callouts eat the budget and the relining searches never get seen. Meanwhile the account is still paying for "plumber salary".
You are not buying leads. You are buying clicks and hoping.
What we do instead: ads and quote pages built around your highest-value jobs, with spend split by job value, so the cheap work can never outbid the work that pays for your year.
The lead comes in and nobody calls back
Call a web lead within 5 minutes and the odds of qualifying them are 21 times higher than at 30 minutes (Lead Response Management study). In a 2021 secret-shopper audit of 466 US home-services companies, 95% did not respond within five minutes and 40% never responded at all.
A homeowner with a burst pipe flooding the house at 2am is not waiting until 9am. Then the owner opens his CRM and says Google leads are garbage. They were his for about ten minutes.
What we do instead: every new lead contacted in minutes. Double dials, texts and a set cadence, so nothing sits waiting for someone to get off a roof.
The quote happens, then it goes cold
Your estimator walks the job and gives a fair number. The homeowner says he needs to think about it. Then nothing. No call on day two. No text on day seven.
A $22,000 system replacement or a $40,000 window job rarely closes on the first visit.
It closes on the fourth touch. Most owners stop at one.
What we do instead: reminders so booked quotes actually happen, and structured follow-up after the visit, for as long as the decision actually takes.
You cannot see any of it
You know what you spent. You know how many jobs you booked. Everything in between is dark. So when a month goes bad, you guess. Fire the agency. Change the ads. Blame the weather.
This gets expensive fastest in roofing. US benchmarks put roofing Google Ads at a $10.70 median cost per click and $228.15 median cost per lead, the highest of any home-services category (LocaliQ, 3,211 campaigns, Apr 2024 to Mar 2025).
You are running the most expensive part of the business on a hunch.
What we do instead: clicks, enquiries, quote requests, visits and signed jobs on one board. You stop guessing.
What actually happens
Fifteen minutes. Then you have the report.
No deck, no discovery call, no three-stage process. We open the account and look.
- A few quick questionsTwo minutes, so we know your trade, your spend and your service area before we start. Contact details come last.
- We open your account, live, with you on the callNot a report we email later. You watch us go through it, and you can stop us and ask anything.
- We name the biggest leak and price itThe exact searches you are paying for that were never going to book a job, and what it is costing you in quoted work every month.
- The findings are yours to keepNo strings, whether you hire us or not. Take them to your current agency if you like.
Why we do it free
Roughly one in five turns into a client. We would rather find out in fifteen minutes than after three months of your money, and so would you.
What it is not
No pitch deck. No proposal. No pricing conversation unless you ask for one.
If we cannot find at least one meaningful leak in your account, we will say so on the call and point you to a better next step.
What we can prove
Reported client revenue
$76.5M
Tracked across every operator running the system.
Biggest client lift
10×
$800k to $8M in revenue in 12 months.
Home service companies
85+
5.0 average across 80+ reviews. Seven years of it.
Every number here comes from real operators running the Clique to Close system. No composite clients. No cherry-picked quarters.
The 3× Pipeline Promise
Within 90 days of going live, we’ll create at least 3× what you invest with Clique in new, tracked qualified quote requests from Google Ads.
If we don’t, our management invoices drop to $0 and we keep working until we hit it.
This is a service-level performance promise, not an income or revenue guarantee. It is measured on qualified quote requests created and logged, not on closed revenue or anything that happens on your side of the sale. “What you invest with Clique” means what you pay us in Build and Management fees, not your ad spend. The 90-day window starts on your System Launch Date, when the system is live, tracking and call recording are verified and the agreed minimum ad spend is in place. It applies to Core and Boardroom engagements. Read the full promise.
Who we let in the clique
We would rather tell you no than take your money.
I This is a fit if you…
- Run an established company in one of the trades above, with steady customers.
- Have someone running quotes and closing jobs, and want their calendar full.
- Can take more booked work in the next 90 days without your crews falling over.
- Will plug in tracking, so we can see where the leaks actually are.
II This is NOT a fit if you…
- Are booked out and cannot take another job.
- Want the cheapest leads instead of the most profitable jobs.
- Have nobody reliably answering the phone, and are not ready to fix that.
- Want a guarantee of revenue. We do not sell one.
Before you book
The three things every owner asks first.
I have been burned by an agency before. Why would this be different?
Because of what gets reported and who stays on the account. Cost per booked job by campaign, not impressions, and a senior strategist rather than an account manager you meet once at onboarding and never again.
I have bought leads from the platforms. They were resold to three competitors.
That is what a shared lead is. You are renting access to an enquiry that several of you are calling. What we build is demand you own: your account, your number, your brand, and nobody else being sent the same job.
I do not want to be locked into a contract.
Simple 28-day cycles. A short initial commitment so the system gets installed and gets real data through it, then month to month.
The 15-minute Leak Finder
Find the leaks before you spend another dollar.
- A short form, then 15 minutes with a senior strategist
- We open your Google Ads account and go through it live
- We name the single biggest leak in your pipeline
- We put a dollar figure on what it is costing you in lost quoted job value
- You leave with a 90-day fix your team can start on Monday
No obligation, no follow-up sequence, no salesperson calling you next Tuesday.
If you want the leaks found before you spend another dollar, run the Leak Finder.
If you want someone to promise you revenue, we are not your fit.
P.S. Whatever is leaking has been leaking all year, and it will keep leaking next month at the same rate. The only question is whether you find out what it is now or after another quarter of paying for it.