Pipeline Promise.

Within 90 days of going live, we will create at least 3× what you invest with Clique in new, tracked qualified quote requests from your Google campaigns. If we don’t, our management invoices drop to $0 and we keep working on your account, at no Build or Operate fee, until that threshold is met or the engagement ends by mutual agreement.

“What you invest with Clique” means what you pay clique.agency (Build + Management fees), not your ad spend, third-party tools, or any pass-through costs, see §VI for the full counting math.

If we don’t create 3× what you invest with Clique in new, tracked qualified quote requests in 90 days, our management invoices drop to $0 and we keep working until we hit it.

This is the same promise made publicly on our homepage and in our sales calls. The promise is over qualified quote requests created and logged, the things our system can actually produce, not over closed revenue, drive-outs, or any owner-side behaviour.

This Promise applies to clients on the following engagements:

• Core, the standard done-for-you engagement
• Boardroom, the multi-location / multi-market engagement

It does not apply to:

• Playbook clients, you execute, we course-correct; we cannot guarantee outcomes from work we don’t run
• Free tools, scorecards, the Pipeline Tracker Community, or any unpaid resource
• Engagements that have been paused, suspended, or restructured at client request before the 90-day window completes

The 90-day Promise window begins on the System Launch Date, the day your Clique to Close system is live, our campaigns are running under our management, tracking and call recording are verified, and the agreed minimum ad spend is in place. Not when you sign. Not while we’re wiring it up.

Engagements include a 3-month minimum term so we have enough time and data to install, optimise, and hit the Promise. After that, the engagement continues in 28-day billing periods. To cancel, you complete the current paid 28-day period plus one more full 28-day period, then the engagement ends.

If the System Launch Date is delayed by client side, missing access, asset hand-off, decision sign-off, or budget approval, the 90-day clock starts on the actual launch date, not the contracted target.

To stand behind a performance promise on a high-ticket service, both sides need skin in the game. To keep this Promise in force, you agree to:

• Connect us to your CRM (or accept the one we provide) and return sales data through it. The Promise is measured against tracked, logged qualified quote requests and their estimated job value, . We cannot stand behind a 3× commitment we can’t see. If you don’t already run a CRM, we’ll install and configure one for you as part of the build, and your team logs inbound activity through it
• Keep your phone lines and any numbers we route to open and functioning during business hours, or use an answering service we can route to
• Don’t deliberately block, bin, or auto-cancel the leads coming from the system, including blocked numbers, mass-marked spam, or disabled forms
• Maintain the agreed minimum ad spend for the duration of the 90-day window
• Provide reasonable access to the supporting platforms we run on your behalf, ad accounts, Google Business Profile, call-tracking, analytics, and the credentials/permissions to operate them
• Inform us promptly of material business changes (offer, pricing, geography, capacity) that affect performance

We are not requiring you to drive out to every quote, close at a particular rate, or use any specific sales script. Those are your call. We just need the inbound channel to stay open and the sales data flowing back through the CRM, so the qualified quote requests we generate can actually land and be counted.

If you materially fail to do the things above, the Promise window may be paused, extended, or voided at our reasonable discretion, with written notice to you.

For our part, during the Promise window we will:

• Build, install, and run the Clique to Close system as scoped in your Service Agreement
• Drive the traffic, run the campaigns, and keep optimising creative, landing pages, routing, and follow-up
• Track and report every qualified quote request and its estimated job value through the agreed Scorecard so the Promise math is transparent
• Provide weekly pipeline reviews covering qualified quote requests created, their estimated job value, and what we’re changing next
• Surface issues we see, in your offer, follow-up, or capacity, even when they sit on your side of the table

A qualified quote request is a tracked inbound from your Google campaigns that meets all of the following, agreed in onboarding:

• From a homeowner in your agreed service area
• Asking for one of your core services (not odd jobs or out-of-scope inquiries)
• At or above the minimum job value you set in onboarding
• Reachable by phone or text
• Captured through a tracked call or form attributed to our Google campaigns, not estimated, not self-reported

Each qualified quote request is logged with an estimated job value, calculated from the job values you set for your core services during onboarding. The 3× threshold is the sum of those estimated job values, compared to the management fees you have invoiced with Clique over the 90-day window, excluding ad spend, third-party tools, and any pass-through costs.

Counted only if generated during the 90-day window, regardless of when (or whether) they ultimately close. Repeat business from your existing customer base, organic traffic that pre-existed our work, and leads from sources we don’t manage are not included in the calculation.

Because the count is the system of record for the Promise, the CRM connection in §IV is non-negotiable. If qualified quote requests are not flowing into a CRM we can read (yours or one we provide), there is no measurable Promise to enforce, and the 90-day clock does not begin until that pipe is open and verified.

If the 3× qualified-quote-request threshold is not met at day 90, our management invoices drop to $0 and we continue to work on your account, you keep paying only for ad spend, third-party tools, and any pass-through costs, until either:

• The 3× qualified-quote-request threshold is met (calculated from the original 90-day window onward), or
• You and we mutually agree to end the engagement

This remedy is the sole and exclusive remedy under this Promise. It is not a refund. It is not a money-back arrangement. It is continued execution at our cost until we hit the number we promised.

This Promise covers what we can actually influence. As stated in our Earnings Disclaimer, it does not cover:

• Closed revenue, gross profit, or net profit, we don’t control your sales conversations, drive-outs, or pricing
• Specific show-up rates, close rates, or realised job values
• Outcomes affected by force majeure, platform-wide ad bans, or major market shifts
• Performance during periods where you’ve materially breached your obligations under §IV
• Performance against an offer, price point, or geography that materially changed mid-engagement without our agreement

If you want guarantees on closed revenue or specific job counts, we are not your fit, and that’s the most honest thing we can say.

You don’t need to “claim” the Promise, we’ll proactively flag at day 75 whether we’re tracking to hit, miss, or exceed the 3× qualified-quote-request threshold, based on Scorecard data.

If at day 90 the threshold has not been met, we will:

• Send written notice acknowledging the miss and confirming the $0-management-invoice continuation under §VII
• Provide a written revised plan for hitting the threshold within a defined extension window
• Continue to invoice only ad spend and pass-throughs, not management fees, until either resolution path in §VII concludes

If you believe the Promise has been triggered and we have not acknowledged it, raise it through your client dashboard support channel or directly with your Account Lead, with the subject “Pipeline Promise Notice, [your account name]”.

These Pipeline Promise Terms apply as of the version dated above and govern engagements that begin on or after that date. We may update them prospectively for new engagements. The Pipeline Promise Terms in force on the date of your signed Service Agreement govern your engagement. They will not be changed for you mid-engagement without your written agreement.

If you have questions about how this Promise works in your specific engagement, before, during, or after, reach us:

• Current clients: use your client dashboard support channel, or raise it directly with your Account Lead in your weekly pipeline review
• Prospective clients evaluating an engagement: ask on your Google Ads Pipeline Leak Finder, or use the contact form with topic “Something else / General Enquiry”