Window and door Google Ads agency · whole-home replacement
The Window and Door Google Ads Agency that buys booked demos
You know your cost per lead. You cannot say what a sold install costs. In 15 minutes we run your funnel end to end, lead to demo to sold.
- Your real cost per booked demo and per sold install, by campaign
- Which spend is buying price shoppers who will never let a rep in
- A 90-day fix your team can start on Monday
Free. Fifteen minutes. Nothing to buy on the call.
The findings are yours to keep, no strings.
The most expensive number in your trade
Chase a cheap lead and Google will go and find you worse ones.
Most accounts are told to optimise for a low cost per lead. The bidding does exactly that, extremely well, by finding the least committed buyers in your market. A $60 lead that lets a rep in one time in ten is far more expensive than a $180 lead that sits down at the table one time in two.
You are not being let down by the platform. It did what it was told. But cost per lead is measured before the windscreen time, the one-leggers, the demos that were never going to close, and the reps who quit because the leads were rubbish.
The number that runs your business is cost per sold install, and almost nobody in this trade can state it by campaign.
Reps follow leads. Starve the pipeline and you do not just lose jobs, you lose closers.
The Leak Finder
Fifteen minutes, free, and nothing to buy on the call. We open your Google Ads account with you watching, name the single biggest leak between your clicks and your booked jobs, and put a number on what it is costing you every month. What we find is yours either way.
We only run a handful of these a week, and not every account is worth one. Answer a few quick questions and if it is a fit, we will book you in.
Find My Google Ads LeaksContact details come last. Nothing happens until you pick a time that suits you.
Between the click and the sold install
Four leaks in a window and door account.
A funnel built to collect leads instead of book sits
The volume player down the road advertises a headline price per window. If your landing page publishes a price, hints at one, or hands over an instant online estimate, you have agreed to fight on his ground, and he wins that fight.
Your business model needs the appointment. A page whose only job is to book a qualified in-home visit converts fewer people and produces more sold work, every time.
You agreed to fight on his ground, and he wins that fight.
The lead that waits until evening
Everyone is out on demos, so the form that came in at 11am gets a call at 6pm, if it gets one.
Call a web lead within 5 minutes and the odds of qualifying them are 21 times higher than at 30 minutes (Lead Response Management study). In a 2021 secret-shopper audit of 466 US home-services companies, 95% did not respond within five minutes and 40% never responded at all.
If you are the third call, you are not competing on product. You are late.
The demo that does not happen, and the one that does not close
First, the no-show. You send a rep 40 minutes across town to an empty house. That is your most expensive asset, spent on nothing, and it happens more than most owners track.
Second, the sit that ends in "we need to think about it". These are big, frightening purchases that usually take several contacts. Follow-up in most companies stops at one.
Your most expensive asset, spent on an empty house.
You cannot see cost per sold install
Ask what a sold job cost you last month, by campaign. Most owners cannot answer, because the data stops at the lead. So bad channels survive because they look cheap, and good ones get cut because they look expensive.
Your reps feel it before your reports do. Commission-only closers starve when lead quality drops, and the good ones leave for the company that feeds them.
Bad channels survive because they look cheap. Good ones get cut.
Sixty seconds, no form
How many of these cost you a sit?
Tick anything you recognise from the last three months. Nobody sees this but you.
Two or more is not bad luck. It is a leak, and it has a number attached. The Leak Finder tells you which one is costing you the most, and what it adds up to over a year.
Bring the boxes you ticked. We will put a number on each one, live, while you watch.
What actually happens
Fifteen minutes. Then you know your real number.
No deck, no discovery call, no three-stage process. We open the account and look.
- A few quick questionsTwo minutes, so we know your trade, your spend and your service area before we start. Contact details come last.
- We open your account, live, with you on the callNot a report we email later. You watch us go through it, and you can stop us and ask anything.
- We name the biggest leak and price itYour real cost per booked demo, and per sold install, by campaign, and what it is costing you in quoted work every month.
- The findings are yours to keepNo strings, whether you hire us or not. Take them to your current agency if you like.
Why we do it free
Roughly one in five turns into a client. We would rather find out in fifteen minutes than after three months of your money, and so would you.
What it is not
No pitch deck. No proposal. No pricing conversation unless you ask for one.
If we cannot find at least one meaningful leak in your account, we will say so on the call and point you to a better next step.
Limited spots each week.
What we can prove
Reported client revenue
$76.5M
Tracked across every operator running the system.
Biggest client lift
10×
$800k to $8M in revenue in 12 months.
Home service companies
85+
5.0 average across 80+ reviews. Seven years of it.
Every number here comes from real operators running the Clique to Close system. No composite clients. No cherry-picked quarters.
Why the last one did not work
Same spend. Better sits.
| What you have had before | What we do instead |
|---|---|
| A report full of impressions, clicks and "average position". | One number that matters: what a booked job costs you, by campaign. |
| One campaign called "services" doing everything. | Spend split by job value, so cheap work can never outbid your best work. |
| Leads emailed to you, then it is your problem. | Every lead called in minutes, day or night, by a cadence that runs without you. |
| Quotes go out and nobody hears anything again. | Structured follow-up for as long as the decision actually takes. |
| A 12-month contract and your ad account in their name. | Simple 28-day cycles. You own the ad account, the site and the data. |
| An account manager you have never met, rotating every quarter. | A senior strategist who has seen your trade, on the phone. |
What changes if you hire us
Google Ads in. Booked demos out.
Google Ads management, a CRM, a sales process and sales automation. One system, four parts, click to signed contract.
i · Capture
Campaigns and pages built to book a qualified in-home appointment, never to publish a price. Whole-home buyers separated from single-window and repair searches so they stop sharing a budget.
ii · Speed to lead
Every enquiry called in minutes, so the lead does not wait for your team to come off a demo.
iii · Show and close
Confirmation and reminder sequences that cut no-shows, then structured follow-up after the sit, including the monthly payment, for as long as the decision actually takes.
iv · Control panel
Lead to demo to sold, by campaign, with cost per booked demo and cost per sold install.
The 3× Pipeline Promise
Within 90 days of going live, we’ll create at least 3× what you invest with Clique in new, tracked qualified quote requests from Google Ads.
If we don’t, our management invoices drop to $0 and we keep working until we hit it.
This is a service-level performance promise, not an income or revenue guarantee. It is measured on qualified quote requests created and logged, not on closed revenue or anything that happens on your side of the sale. “What you invest with Clique” means what you pay us in Build and Management fees, not your ad spend. The 90-day window starts on your System Launch Date, when the system is live, tracking and call recording are verified and the agreed minimum ad spend is in place. It applies to Core and Boardroom engagements. Read the full promise.
Who we let in the clique
We book sits. Not price shoppers.
I This is a fit if you…
- Sell whole-home replacement in the home, and want your closers' calendars full.
- Offer financing and know your demo and close rates, or want to start measuring them.
- Can install the extra work in the next 90 days without your crews falling over.
- Are an independent, or a dealer who controls your own local ad spend.
II This is NOT a fit if you…
- Want an instant online price calculator. It arms price shoppers and kills the sit.
- Want the cheapest possible leads and will judge us on cost per lead.
- Are competing on being the lowest price per window.
- Want a guarantee of revenue. We do not sell one.
Before you book
What window owners ask us first.
I have bought shared leads and the real cost per sold job was brutal.
It usually is. A shared lead is sold to several of you, so you pay in windscreen time and dead demos before you ever pay in cost per lead. What we build is exclusive: your account, your number, nobody else getting sent the same house.
I got burned by an agency. Long contract, cookie-cutter strategy, fluff metrics.
The reporting here is cost per booked demo and cost per sold install, by campaign, and simple 28-day cycles rather than a long lock-in. A senior strategist stays on the account.
My problem is I cannot get installers for the backlog I have already sold.
Then do not buy volume. When install capacity is the constraint the job is ticket and close rate, not lead count: fewer one-leggers, better qualified sits, a higher average order value on the crews you have. We would rather you sold the same number of jobs at a bigger number than drown a backlog you cannot install.
My reps quit when the leads dry up.
Reps follow leads, so rep retention and lead flow are the same problem. Smoothing the trough between the spring and autumn peaks keeps closers in the building, which is usually worth more than a bigger peak.
What does the 15 minutes actually cost me?
Nothing, and nothing to buy on the call. What we find is yours either way.
The 15-minute Leak Finder
See what your reps are actually sitting in front of.
- Which channel is cheap at the top and ruinous at the bottom
- Your cost per booked demo and per sold install, in dollars
- A 90-day fix, in order, that your team can start on Monday
No obligation, no follow-up sequence, no salesperson calling you next Tuesday.
If you want your reps sitting in front of buyers instead of price shoppers, run the Leak Finder.
If cheap leads are the goal, we are not your fit.
P.S. Whatever is leaking has been leaking all year, and it will keep leaking next month at the same rate. The only question is whether you find out what it is now or after another quarter of paying for it.