Roofing Google Ads agency · storm and insurance work
The Roofing Google Ads Agency judged on signed contracts
You buy the most expensive clicks in home services. In 15 minutes we show you what your budget cap cost you the last time hail landed.
- What went dark on the three days that pay for your year
- Your real cost per signed contract, with canvasser wages counted honestly
- A 90-day fix your team can start on Monday
Free. Fifteen minutes. Nothing to buy on the call.
The findings are yours to keep, no strings.
Roofing has the most expensive clicks in home services
Your budget is flat. Your market is not.
US benchmarks put roofing Google Ads at a $10.70 median cost per click and $228.15 median cost per lead, the highest of any home-services category (LocaliQ, 3,211 campaigns, Apr 2024 to Mar 2025). At that price, nothing about your follow-up is a small problem.
Hail lands on a Tuesday afternoon. Demand across your territory goes up many times over inside an hour, and your daily cap empties by eleven the next morning, on the three days that pay for your year. Then the storm passes and that same budget spends the quiet months on "roof cost calculator" and "roofing jobs hiring".
Flat spend against spiked demand is the most expensive mistake available in this trade, and it is invisible in a monthly report because the monthly average always looks reasonable.
Your account should move within hours of an event. Most move at month end, if at all.
The Leak Finder
Fifteen minutes, free, and nothing to buy on the call. We open your Google Ads account with you watching, name the single biggest leak between your clicks and your booked jobs, and put a number on what it is costing you every month. What we find is yours either way.
We only run a handful of these a week, and not every account is worth one. Answer a few quick questions and if it is a fit, we will book you in.
Find My Google Ads LeaksContact details come last. Nothing happens until you pick a time that suits you.
Between the storm and the signed contract
Four leaks in a storm roofer's account.
A flat cap on the biggest day of the year
Demand in your market goes up many times over in one afternoon. Your ads go dark by 11am on the three days that matter most all year.
Then between events, that same budget keeps running against "roof cost calculator", "roofing jobs hiring" and homeowners two states over. You are paying $10.70 a click for people who will never sign anything.
Between storms, the meter runs and nothing lands.
Whoever calls back walks the roof
After a storm that homeowner has two door hangers on the porch and a neighbor's yard sign across the road. He filled in your form because you looked local. He is not waiting.
Call a web lead within 5 minutes and the odds of qualifying them are 21 times higher than at 30 minutes (Lead Response Management study). In a 2021 secret-shopper audit of 466 US home-services companies, 95% did not respond within five minutes and 40% never responded at all.
Your reps are on roofs. That is the point.
Approved, then ghosted
You climb it, chalk the test square, sign the contingency, meet the adjuster and win the scope. Then the homeowner goes quiet, banks the ACV check, and lets a cheaper crew build the job you fought for. The recoverable depreciation you earned goes to someone else.
There is usually no structured contact between inspection and adjuster meeting, and none between approval and build, which is exactly the window a knocker uses to reach him with a lower number.
You did the claim work for free and someone else built the roof.
A big storm hides everything
After a good hail season every channel looks like a winner. Ads, knocking, signs, referrals. So you cannot answer the only question that matters. Was that a good year, or was that just weather?
Canvasser wages sit in the payroll line, not the acquisition line, so your real cost per signed contract is invisible. You compare a $250 lead against a knocker you think is free, and the knocker wins on a number nobody has actually worked out.
Then the dead quarter lands and you cut the wrong thing.
Sixty seconds, no form
How many of these cost you a signed contract?
Tick anything you recognise from the last three months. Nobody sees this but you.
Two or more is not bad luck. It is a leak, and it has a number attached. The Leak Finder tells you which one is costing you the most, and what it adds up to over a year.
Bring the boxes you ticked. We will put a number on each one, live, while you watch.
The positioning your category handed you
Every ad you run should say we live here.
After every event the results fill with out-of-town outfits running the same line about free storm damage inspections. Being the rooted local company is your only real advantage over them.
Almost nothing in a typical roofing account proves it. No neighborhood names, no years in market, no crews the homeowner might actually recognize. We build that in, because it is free and it wins.
What actually happens
Fifteen minutes now, before the next storm.
No deck, no discovery call, no three-stage process. We open the account and look.
- A few quick questionsTwo minutes, so we know your trade, your spend and your service area before we start. Contact details come last.
- We open your account, live, with you on the callNot a report we email later. You watch us go through it, and you can stop us and ask anything.
- We name the biggest leak and price itWhat your cap cost you the last time hail landed, in signed contracts, and what it is costing you in quoted work every month.
- The findings are yours to keepNo strings, whether you hire us or not. Take them to your current agency if you like.
Why we do it free
Roughly one in five turns into a client. We would rather find out in fifteen minutes than after three months of your money, and so would you.
What it is not
No pitch deck. No proposal. No pricing conversation unless you ask for one.
If we cannot find at least one meaningful leak in your account, we will say so on the call and point you to a better next step.
Limited spots each week.
What we can prove
Reported client revenue
$76.5M
Tracked across every operator running the system.
Biggest client lift
10×
$800k to $8M in revenue in 12 months.
Home service companies
85+
5.0 average across 80+ reviews. Seven years of it.
Every number here comes from real operators running the Clique to Close system. No composite clients. No cherry-picked quarters.
Why the last one did not work
Same budget. Different storm.
| What you have had before | What we do instead |
|---|---|
| A report full of impressions, clicks and "average position". | One number that matters: what a booked job costs you, by campaign. |
| One campaign called "services" doing everything. | Spend split by job value, so cheap work can never outbid your best work. |
| Leads emailed to you, then it is your problem. | Every lead called in minutes, day or night, by a cadence that runs without you. |
| Quotes go out and nobody hears anything again. | Structured follow-up for as long as the decision actually takes. |
| A 12-month contract and your ad account in their name. | Simple 28-day cycles. You own the ad account, the site and the data. |
| An account manager you have never met, rotating every quarter. | A senior strategist who has seen your trade, on the phone. |
What changes if you hire us
Google Ads in. Signed contingencies out.
Google Ads management, a CRM, a sales process and sales automation. One system, four parts, click to signed contract.
i · Capture
Storm work and retail replacement split apart, with budgets that move within hours of an event instead of at month end. Pages built to prove you are the local company, not the truck from three states away.
ii · Speed to lead
Every inspection request contacted in minutes, by a cadence that keeps running while your whole team is on roofs.
iii · Show and close
Contact after inspection, before the adjuster meeting, and again between approval and build, so the job you won stays won.
iv · Control panel
Cost per signed contract by campaign and territory, so a storm month gets read honestly instead of celebrated blindly.
The 3× Pipeline Promise
Within 90 days of going live, we’ll create at least 3× what you invest with Clique in new, tracked qualified quote requests from Google Ads.
If we don’t, our management invoices drop to $0 and we keep working until we hit it.
This is a service-level performance promise, not an income or revenue guarantee. It is measured on qualified quote requests created and logged, not on closed revenue or anything that happens on your side of the sale. “What you invest with Clique” means what you pay us in Build and Management fees, not your ad spend. The 90-day window starts on your System Launch Date, when the system is live, tracking and call recording are verified and the agreed minimum ad spend is in place. It applies to Core and Boardroom engagements. Read the full promise.
Who we let in the clique
We build local brands, not traveling ones.
I This is a fit if you…
- Are rooted in your market and want homeowners calling you before the knockers arrive.
- Have closers who can run inspections, and you want their week full.
- Can build the backlog a good storm creates without your crews falling over.
- Want off the door as your only channel, on a plan rather than overnight.
II This is NOT a fit if you…
- Are a traveling crew working a hail belt for a season.
- Want ads on for three weeks after a storm and off the rest of the year.
- Want marketing that hints at covering deductibles. That is fraud in most states and we will not write it.
- Want a guarantee of revenue. We do not sell one.
Before you book
What roofers ask us first.
Door knocking is free. Why would I pay for leads?
It is not free, it is just paid for in the payroll line instead of the acquisition line. Add up a canvasser's hourly rate, the per-set bonus, the truck, and the ones who wash out inside a year, and you get a real cost per signed contract. Most owners have never worked it out, so they compare a priced lead against a knocker they believe is free. Do the sum honestly and the question stops being ads versus doors. It becomes which one you want your closers spending Saturday on. We are not trying to end your canvassing, we are trying to stop it being the only thing standing between you and a dead quarter.
I got burned. Clicks and impressions, no jobs, an account manager I never met.
That is the story we hear most. Two things change here. You get a senior strategist who has worked storm accounts and stays on your account, not a rotating junior. And the reporting is cost per signed contract by campaign and territory, not impressions, because impressions never paid anybody's payroll. If the reporting ever drifts back to clicks, you should fire us.
A storm makes everything look good. How would I even measure this?
That is precisely the problem we open with. Call tracking on every source, contingencies and signed contracts fed back against the campaign that produced them, and canvasser cost carried in the same table so you are comparing like with like. After one season you can say which channel earned the year and which one just happened to be running while it hailed.
My cash is seasonal. I do not want a retainer through a dead quarter.
Neither would we. We run simple 28-day cycles, so a quiet stretch is a conversation rather than a contract you are trapped in. Most owners we work with want the spend heavy around the events and lean between them, and the account is built to move that way.
Storm deals close in days. How fast does this actually move?
The account changes in the first week, because capture and speed to lead are configuration, not a rebuild. You see movement inside the first cycle and the full picture across a season. Anyone promising you a transformed pipeline in a fortnight is selling you the same thing you already got burned by.
The 15-minute Leak Finder
See exactly where your storm work is leaking out.
- What your budget cap cost you the last time hail landed
- Your real cost per signed contract, in dollars
- A 90-day fix, in order, that your team can start on Monday
No obligation, no follow-up sequence, no salesperson calling you next Tuesday.
If you want the leaks found before the next storm lands, run the Leak Finder.
If you want someone to promise you hail, we are not your fit.
P.S. Whatever is leaking has been leaking all year, and it will keep leaking next month at the same rate. The only question is whether you find out what it is now or after another quarter of paying for it.