Restoration Google Ads agency · water, fire and mold
The Restoration Google Ads Agency built to win the 2am call
That 2am call went somewhere, and it should have been you. In 15 minutes we time your account end to end, including what happens overnight.
- Exactly what happens to an after-hours enquiry, timed
- Which spend is buying browsers instead of live losses
- A 90-day fix your team can start on Monday
Free. Fifteen minutes. Nothing to buy on the call.
The findings are yours to keep, no strings.
The strategic problem underneath the marketing one
Program work is not safety. It is a squeeze.
It feels like safety because it covers payroll. It also arrives with fee deductions, documentation demands, sixty to eighty day collections, and roughly twenty points of margin where the same crews earn thirty-five on a direct job.
The harder truth is that none of it is yours. A TPA can retender the panel, a carrier can restructure, and a referral relationship goes quiet the week that plumber retires. Better than half the industry now reports no TPA revenue at all, and every one of those firms needed somewhere else for the work to come from first.
Direct emergency work is the only volume nobody else can switch off. It also pays materially better on exactly the crews and equipment you already have.
The only thing standing between you and more direct work is a pipeline you control.
The Leak Finder
Fifteen minutes, free, and nothing to buy on the call. We open your Google Ads account with you watching, name the single biggest leak between your clicks and your booked jobs, and put a number on what it is costing you every month. What we find is yours either way.
We only run a handful of these a week, and not every account is worth one. Answer a few quick questions and if it is a fit, we will book you in.
Find My Google Ads LeaksContact details come last. Nothing happens until you pick a time that suits you.
Between the emergency call and the booked job
Four leaks in a restoration account.
Your ads sleep and your losses do not
Water does not wait for business hours. Plenty of restoration accounts still run standard schedules, or throttle overnight because the cost per click looks bad at 3am. That is the highest-intent hour in your market and you have switched it off.
The same account pays for people who will never call: "will insurance cover water damage", "how to dry out carpet", and job seekers. Meanwhile mitigation, mold and rebuild share one budget.
You are closed at the exact moment he is most willing to pay.
The eight minutes that decide the job
Call a web lead within 5 minutes and the odds of qualifying them are 21 times higher than at 30 minutes (Lead Response Management study). In a 2021 secret-shopper audit of 466 US home-services companies, 95% did not respond within five minutes and 40% never responded at all.
In most trades that is expensive. In yours it is the entire business.
You mitigated, then let the rest of the claim walk
You dried the structure and did the hard part. Then the rebuild goes to a builder the adjuster suggested, because nobody on your side was following up while the claim sat.
The same happens to jobs that never start. He gets an $18,000 mold number, looks at his deductible, gets frightened of filing at all, and goes quiet. That job does not go to a competitor. It just does not happen.
Nobody outbid you. The job simply evaporated.
Your money arrives months after your marketing does
The lead lands today. The claim gets approved, the work gets scheduled, the invoice gets argued, and the money shows up a couple of months later. So last month's spend against last month's collected revenue always looks like a loss.
Add a slow claims quarter with referrals and program jobs blurring together, and the ads get switched off in the exact quarter you needed direct work most.
The ads get cut in the exact quarter you needed direct work most.
Sixty seconds, no form
How many of these cost you a loss last month?
Tick anything you recognise from the last three months. Nobody sees this but you.
Two or more is not bad luck. It is a leak, and it has a number attached. The Leak Finder tells you which one is costing you the most, and what it adds up to over a year.
Bring the boxes you ticked. We will put a number on each one, live, while you watch.
What actually happens
Fifteen minutes. Then you know who answers.
No deck, no discovery call, no three-stage process. We open the account and look.
- A few quick questionsTwo minutes, so we know your trade, your spend and your service area before we start. Contact details come last.
- We open your account, live, with you on the callNot a report we email later. You watch us go through it, and you can stop us and ask anything.
- We name the biggest leak and price itWhat happens to a form submitted at 1:40am, timed end to end, and what it is costing you in quoted work every month.
- The findings are yours to keepNo strings, whether you hire us or not. Take them to your current agency if you like.
Why we do it free
Roughly one in five turns into a client. We would rather find out in fifteen minutes than after three months of your money, and so would you.
What it is not
No pitch deck. No proposal. No pricing conversation unless you ask for one.
If we cannot find at least one meaningful leak in your account, we will say so on the call and point you to a better next step.
Limited spots each week.
What we can prove
Reported client revenue
$76.5M
Tracked across every operator running the system.
Biggest client lift
10×
$800k to $8M in revenue in 12 months.
Home service companies
85+
5.0 average across 80+ reviews. Seven years of it.
Every number here comes from real operators running the Clique to Close system. No composite clients. No cherry-picked quarters.
Why the last one did not work
Same crews. Better work.
| What you have had before | What we do instead |
|---|---|
| A report full of impressions, clicks and "average position". | One number that matters: what a booked job costs you, by campaign. |
| One campaign called "services" doing everything. | Spend split by job value, so cheap work can never outbid your best work. |
| Leads emailed to you, then it is your problem. | Every lead called in minutes, day or night, by a cadence that runs without you. |
| Quotes go out and nobody hears anything again. | Structured follow-up for as long as the decision actually takes. |
| A 12-month contract and your ad account in their name. | Simple 28-day cycles. You own the ad account, the site and the data. |
| An account manager you have never met, rotating every quarter. | A senior strategist who has seen your trade, on the phone. |
What changes if you hire us
Google Ads in. Direct work out.
Google Ads management, a CRM, a sales process and sales automation. One system, four parts, click to signed contract.
i · Capture
Emergency mitigation split from mold and rebuild, each with its own budget, running 24 hours because that is when losses happen. Pages that make the phone number the whole point.
ii · Speed to lead
Every call and form answered in minutes, day or night, so a 1:40am form never waits for the 7am coordinator.
iii · Show and close
Contact through the approval gap so the rebuild stays with you, and a real chase on quoted mold and self-pay work instead of one email.
iv · Control panel
Calls, jobs booked and collected revenue tied back to the campaign that produced them, with the claim lag built in.
The 3× Pipeline Promise
Within 90 days of going live, we’ll create at least 3× what you invest with Clique in new, tracked qualified quote requests from Google Ads.
If we don’t, our management invoices drop to $0 and we keep working until we hit it.
This is a service-level performance promise, not an income or revenue guarantee. It is measured on qualified quote requests created and logged, not on closed revenue or anything that happens on your side of the sale. “What you invest with Clique” means what you pay us in Build and Management fees, not your ad spend. The 90-day window starts on your System Launch Date, when the system is live, tracking and call recording are verified and the agreed minimum ad spend is in place. It applies to Core and Boardroom engagements. Read the full promise.
Who we let in the clique
We build the demand nobody can cancel.
I This is a fit if you…
- Have someone answering the phone at 2am, or are ready to fix that this month.
- Want direct work to grow as a share of revenue, not just more program jobs.
- Can put a truck on a loss the same day you get the call.
- Want your emergency calls tracked through to collected revenue.
II This is NOT a fit if you…
- Have an after-hours plan that is an answering service and a message.
- Are happy living entirely on program volume.
- Chase fire scenes. We build the company the agent recommends instead.
- Want a guarantee of revenue. We do not sell one.
Before you book
What restorers ask us first.
I already buy leads, or I pay plumbers a referral fee. Why would I pay you as well?
Because none of that is demand you own. A shared lead is sold to several restorers at once, and a referral relationship goes quiet the day that plumber retires or somebody outbids your fee. Direct emergency work is the only volume nobody else can switch off, and it pays materially better than program or referral work on the same crews.
I have been burned before. An agency took my money and sent me nothing but reports.
That is the most common sentence we hear in this trade. Two things are different here. A senior strategist who has worked restoration accounts stays on yours, rather than an account manager you meet once. And every report is jobs and dollars, not impressions. If we ever send you a slide about reach, you have our permission to leave.
My TPA and program work already fills the crews. Why do I need this?
Because it fills them at roughly twenty points instead of thirty-five, and because the volume is not yours. Fee deductions, documentation demands and slow pay are the price of somebody else owning the phone. Better than half the industry now reports no TPA revenue at all, and the ones leaving needed somewhere for the work to come from first. That is the thing we build. We are not telling you to fire anyone. We are telling you to stop being a single point of failure away from a very quiet quarter.
My cash is tied up in AR for sixty to eighty days. I cannot carry a big retainer.
We know, and it is the reason most agencies churn out of this trade. Simple 28-day cycles, so the spend is a decision you make monthly rather than a contract you are trapped in while you wait on a carrier.
What does the 15 minutes actually cost me?
Nothing, and there is nothing to buy on the call. We open your account with you watching, name the biggest leak, and the findings are yours to keep, no strings.
The 15-minute Leak Finder
See exactly where your emergency calls are going.
- What actually happens to a form that lands at 1:40am
- How much direct work you are handing away, in dollars
- A 90-day fix, in order, that your team can start on Monday
No obligation, no follow-up sequence, no salesperson calling you next Tuesday.
If you want direct work you control instead of volume someone else can cancel, run the Leak Finder.
If your plan is to wait for the next storm, we are not your fit.
P.S. Whatever is leaking has been leaking all year, and it will keep leaking next month at the same rate. The only question is whether you find out what it is now or after another quarter of paying for it.