Plumbing Google Ads agency · for companies running more than one truck
The Plumbing Google Ads Agency that fills trucks, not diaries
Your trucks are flat out and the bank account has not moved since March. In 15 minutes we open your account and show you exactly where the money is going.
- Which campaigns are filling your trucks with $180 jobs, and which pay for the day
- What a booked job actually costs you, by service, not a blended cost per lead
- A 90-day fix your team can start on Monday
Free. Fifteen minutes. Nothing to buy on the call.
The findings are yours to keep, no strings.
The number that actually runs a plumbing company
Cost per lead is the wrong number in a truck business.
A tap washer and a repipe both count as one lead. One is $180 and eats two hours once you count the travel. The other is $16,000. Your account cannot tell them apart, so it optimises toward whichever is cheapest to produce, and the cheapest to produce is always the washer.
That is why the trucks can be flat out and the bank balance barely moves. Five jobs and a hundred miles is a busy day and a poor one. Three jobs and thirty miles, with a hot water changeout in the middle of it, is a quiet day that pays for the week.
Same trucks, same hours, same ad budget. The only thing that changed is what the account was told to go and buy.
Your cost per lead can improve every month while your revenue per truck goes backwards.
The Leak Finder
Fifteen minutes, free, and nothing to buy on the call. We open your Google Ads account with you watching, name the single biggest leak between your clicks and your booked jobs, and put a number on what it is costing you every month. What we find is yours either way.
We only run a handful of these a week, and not every account is worth one. Answer a few quick questions and if it is a fit, we will book you in.
Find My Google Ads LeaksContact details come last. Nothing happens until you pick a time that suits you.
Between the click and a booked job
Four leaks, and every one costs you a truck.
Every job type sharing one budget
Most accounts we open have a single campaign called something like "plumber near me" doing all the work. So a leaking tap, a blocked drain, a hot water changeout and a full repipe bid from the same pot.
Google buys the cheap conversions all day, reports a great number, and your hot water and repipe searches never get seen because the budget was gone by lunchtime. The same account is usually paying for "plumber salary", "plumbing apprenticeship" and "how to fix a leaking tap" at the same price as a real buyer.
Your callout volume looks healthy and your camera schedule is empty.
The best jobs land when nobody is answering
A burst pipe at 11pm. No hot water on a Sunday morning. That customer is not price shopping. He will pay a call-out premium, say yes to the first competent voice, and never call a second number.
Call a web lead within 5 minutes and the odds of qualifying them are 21 times higher than at 30 minutes (Lead Response Management study). In a 2021 secret-shopper audit of 466 US home-services companies, 95% did not respond within five minutes and 40% never responded at all.
One missed call at 11pm is the best-paying job of the week, gone.
Your tech is standing next to the next job
He is under the sink fixing a $180 leak. Two feet away is a hot water unit with a 2011 compliance plate on it. The truck is already there. The travel is already paid for.
In most companies the tech finishes up, writes the invoice and drives away without mentioning it. The same happens to the quotes that do get given: a $12,000 repipe goes out as a number in an email, nobody calls on day three, and it quietly becomes somebody else's job.
The cheapest job he will ever sell, and he drove past it.
You cannot see what a truck actually earns
You know what you spent on ads. You know roughly what the month billed. You cannot say which campaign produced the $4,000 days and which produced the $600 ones.
So the account gets judged on cost per lead, which rewards exactly the wrong work. Cheap jobs are cheap to buy, so the system quietly fills your run sheet with them, and every year the trucks get busier while the margin gets thinner.
You are working harder each year to earn less per truck.
Sixty seconds, no form
How many of these cost you a truck day?
Tick anything you recognise from the last three months. Nobody sees this but you.
Two or more is not bad luck. It is a leak, and it has a number attached. The Leak Finder tells you which one is costing you the most, and what it adds up to over a year.
Bring the boxes you ticked. We will put a number on each one, live, while you watch.
The shift most accounts switch off
Your best-paying customer calls at 11pm.
Nights, weekends and public holidays are when the premium work happens. Burst mains, no hot water, sewage where it should not be. Nobody in that situation compares three quotes.
Plenty of plumbing accounts still run business hours, or push after-hours calls to a machine, then wonder why the company down the road is doing all the emergency work at emergency rates.
What actually happens
Fifteen minutes between you and the answer.
No deck, no discovery call, no three-stage process. We open the account and look.
- A few quick questionsTwo minutes, so we know your trade, your spend and your service area before we start. Contact details come last.
- We open your account, live, with you on the callNot a report we email later. You watch us go through it, and you can stop us and ask anything.
- We name the biggest leak and price itWhich campaigns are filling your trucks with $180 work, and which ones pay for the day, and what it is costing you in quoted work every month.
- The findings are yours to keepNo strings, whether you hire us or not. Take them to your current agency if you like.
Why we do it free
Roughly one in five turns into a client. We would rather find out in fifteen minutes than after three months of your money, and so would you.
What it is not
No pitch deck. No proposal. No pricing conversation unless you ask for one.
If we cannot find at least one meaningful leak in your account, we will say so on the call and point you to a better next step.
Limited spots each week.
What we can prove
Reported client revenue
$76.5M
Tracked across every operator running the system.
Biggest client lift
10×
$800k to $8M in revenue in 12 months.
Home service companies
85+
5.0 average across 80+ reviews. Seven years of it.
Every number here comes from real operators running the Clique to Close system. No composite clients. No cherry-picked quarters.
Why the last one did not work
Same trucks. Different day.
| What you have had before | What we do instead |
|---|---|
| A report full of impressions, clicks and "average position". | One number that matters: what a booked job costs you, by campaign. |
| One campaign called "services" doing everything. | Spend split by job value, so cheap work can never outbid your best work. |
| Leads emailed to you, then it is your problem. | Every lead called in minutes, day or night, by a cadence that runs without you. |
| Quotes go out and nobody hears anything again. | Structured follow-up for as long as the decision actually takes. |
| A 12-month contract and your ad account in their name. | Simple 28-day cycles. You own the ad account, the site and the data. |
| An account manager you have never met, rotating every quarter. | A senior strategist who has seen your trade, on the phone. |
What changes if you hire us
Google Ads in. Full trucks out.
Google Ads management, a CRM, a sales process and sales automation. One system, four parts, click to signed contract.
i · Capture
Emergency work, hot water, repipes and drains split into separate campaigns with their own budgets and their own pages, so a tap washer can never outbid a changeout. Service areas tightened so you stop paying to send trucks across town.
ii · Speed to lead
Every call and form answered in minutes, including nights, weekends and holidays, because that is when the premium jobs land.
iii · Show and close
Prompts so the tech quotes the ageing hot water unit while he is standing next to it, and structured follow-up on the big quotes instead of one email.
iv · Control panel
Booked job value and revenue per truck roll by campaign, so you can see which ads fill a day and which just fill a schedule.
The 3× Pipeline Promise
Within 90 days of going live, we’ll create at least 3× what you invest with Clique in new, tracked qualified quote requests from Google Ads.
If we don’t, our management invoices drop to $0 and we keep working until we hit it.
This is a service-level performance promise, not an income or revenue guarantee. It is measured on qualified quote requests created and logged, not on closed revenue or anything that happens on your side of the sale. “What you invest with Clique” means what you pay us in Build and Management fees, not your ad spend. The 90-day window starts on your System Launch Date, when the system is live, tracking and call recording are verified and the agreed minimum ad spend is in place. It applies to Core and Boardroom engagements. Read the full promise.
Who we let in the clique
We only take operators who can run the work.
I This is a fit if you…
- Run more than one truck and want them earning, not just moving.
- Sell replacement work as well as repairs: hot water, repipes, drains.
- Cover after hours, or are ready to start.
- Can absorb more booked work in the next 90 days without your crews falling over.
II This is NOT a fit if you…
- Want the cheapest possible leads and will judge us on cost per lead.
- Are chasing new construction volume.
- Have nobody answering the phone after 5pm and are not ready to change that.
- Want a guarantee of revenue. We do not sell one.
Before you book
What plumbing owners ask us first.
I got burned by an agency before. Reports full of clicks, no jobs, and an account manager I never met.
That is the most common sentence we hear. Two things change here. A senior strategist stays on your account rather than a rotating junior, and every report is booked jobs and dollars, not impressions. If the reporting ever drifts back to clicks, fire us.
I have paid for leads before. hipages, Angi, all of it. Never again.
Fair. A shared-lead platform sells the same job to three or four of you, which is why it price shops and why your close rate is what it is. This is your own demand instead: your account, your number, your brand, nobody else on the other end of it.
My problem is I cannot get plumbers, not that I cannot get work.
Then more volume is the wrong purchase and we would say so on the call. When labour is the constraint the job is mix, not quantity: fewer $180 callouts eating truck days, more hot water changeouts and repipes per roll, a better number on the same crew. Some operators we run do fewer jobs a week and bill more. If you genuinely need people before you need demand, we will tell you and you can call us when the bench is built.
I do not want to be locked into a contract.
Simple 28-day cycles. We ask for a short initial commitment so the system gets installed and gets real data through it, then it runs month to month. The Leak Finder itself has no strings at all.
What does the 15 minutes actually cost me?
Nothing, and there is nothing to buy on the call. We open your account live, name the biggest leak, and the findings are yours to keep, no strings.
The 15-minute Leak Finder
See what your trucks are leaving behind.
- The one campaign quietly filling your trucks with the wrong work
- What a booked job costs you, by service, in dollars
- A 90-day fix, in order, that your team can start on Monday
No obligation, no follow-up sequence, no salesperson calling you next Tuesday.
If you want your trucks full of work that actually pays for them, run the Leak Finder.
If a low cost per lead is the goal, we are not your fit.
P.S. Whatever is leaking has been leaking all year, and it will keep leaking next month at the same rate. The only question is whether you find out what it is now or after another quarter of paying for it.