Pipe relining Google Ads agency · trenchless sewer repair
The Pipe Relining Google Ads Agency that keeps the rig booked
The rig is financed either way. In 15 minutes we trace a blocked-drain click all the way to a signed reline and show you where that journey is breaking.
- Whether your emergency spend is actually producing relines, or just callouts
- What a signed reline is costing you to win, in dollars
- A 90-day fix your team can start on Monday
Free. Fifteen minutes. Nothing to buy on the call.
The findings are yours to keep, no strings.
The thing that makes this trade different
Nobody wakes up wanting a reline.
He rings about a blocked drain. The reline is sold afterwards, standing in his own yard, looking at roots on a monitor. That means your lining work is decided by an emergency campaign that nobody in your account has ever treated as a lining campaign.
So the sequence matters more than the spend. Blocked drain calls come in. Some get attended. Far fewer get a CCTV survey down the lateral. And only the ones that reach a camera ever become a reline. Every stage in that chain is something your account either supports or quietly starves.
Most accounts we open are optimised for the cheapest possible unblock, which is the one least likely to reach a camera at all.
The rig is financed either way. The only question is whether the account is feeding it.
The Leak Finder
Fifteen minutes, free, and nothing to buy on the call. We open your Google Ads account with you watching, name the single biggest leak between your clicks and your booked jobs, and put a number on what it is costing you every month. What we find is yours either way.
We only run a handful of these a week, and not every account is worth one. Answer a few quick questions and if it is a fit, we will book you in.
Find My Google Ads LeaksContact details come last. Nothing happens until you pick a time that suits you.
Between the blocked drain and the signed reline
Where the relines leak out.
Cheap unblocks that never reach a camera
One campaign called something like "blocked drain" buys the cheapest possible callouts, and the account optimises straight toward them because they convert. A $180 unblock and a $12,000 reline bid from the same pot, and the cheap one always wins the auction.
You are buying unblocks and hoping a reline falls out of them.
The 7am call that went to voicemail
Sewage backing up is not a shopping decision. He rings the first three numbers and books whoever answers. Call a web lead within 5 minutes and the odds of qualifying them are 21 times higher than at 30 minutes (Lead Response Management study). In a 2021 secret-shopper audit of 466 US home-services companies, 95% did not respond within five minutes and 40% never responded at all.
The rig is fed by whoever picks up the phone at 7am.
The camera went down and the quote went quiet
Your tech puts the camera down, finds root intrusion and a cracked lateral, and quotes a reline. Then the homeowner goes away to think about a five-figure number he did not expect to spend, and nobody contacts him again.
That job does not go to a competitor. It goes to a repeat unblock every six months until something collapses.
The camera footage was the best salesman you had, and it went in a drawer.
You cannot see what feeds the rig
You know what the ads cost. You cannot say which campaign produced the relines, so lining work gets judged on the cost per blocked-drain lead, which makes your best campaign look like your worst one.
Then you cut the campaign that was actually feeding the rig.
Sixty seconds, no form
How many of these cost you a reline?
Tick anything you recognise from the last three months. Nobody sees this but you.
Two or more is not bad luck. It is a leak, and it has a number attached. The Leak Finder tells you which one is costing you the most, and what it adds up to over a year.
Bring the boxes you ticked. We will put a number on each one, live, while you watch.
What actually happens
Fifteen minutes. Then the rig has a plan.
No deck, no discovery call, no three-stage process. We open the account and look.
- A few quick questionsTwo minutes, so we know your trade, your spend and your service area before we start. Contact details come last.
- We open your account, live, with you on the callNot a report we email later. You watch us go through it, and you can stop us and ask anything.
- We name the biggest leak and price itWhether your emergency spend is actually producing relines, or just callouts, and what it is costing you in quoted work every month.
- The findings are yours to keepNo strings, whether you hire us or not. Take them to your current agency if you like.
Why we do it free
Roughly one in five turns into a client. We would rather find out in fifteen minutes than after three months of your money, and so would you.
What it is not
No pitch deck. No proposal. No pricing conversation unless you ask for one.
If we cannot find at least one meaningful leak in your account, we will say so on the call and point you to a better next step.
Limited spots each week.
What we can prove
Reported client revenue
$76.5M
Tracked across every operator running the system.
Biggest client lift
10×
$800k to $8M in revenue in 12 months.
Home service companies
85+
5.0 average across 80+ reviews. Seven years of it.
Every number here comes from real operators running the Clique to Close system. No composite clients. No cherry-picked quarters.
Why the last one did not work
Same spend. More relines.
| What you have had before | What we do instead |
|---|---|
| A report full of impressions, clicks and "average position". | One number that matters: what a booked job costs you, by campaign. |
| One campaign called "services" doing everything. | Spend split by job value, so cheap work can never outbid your best work. |
| Leads emailed to you, then it is your problem. | Every lead called in minutes, day or night, by a cadence that runs without you. |
| Quotes go out and nobody hears anything again. | Structured follow-up for as long as the decision actually takes. |
| A 12-month contract and your ad account in their name. | Simple 28-day cycles. You own the ad account, the site and the data. |
| An account manager you have never met, rotating every quarter. | A senior strategist who has seen your trade, on the phone. |
What changes if you hire us
Google Ads in. Signed relines out.
Google Ads management, a CRM, a sales process and sales automation. One system, four parts, blocked drain to signed reline.
The 3× Pipeline Promise
Within 90 days of going live, we’ll create at least 3× what you invest with Clique in new, tracked qualified quote requests from Google Ads.
If we don’t, our management invoices drop to $0 and we keep working until we hit it.
This is a service-level performance promise, not an income or revenue guarantee. It is measured on qualified quote requests created and logged, not on closed revenue or anything that happens on your side of the sale. “What you invest with Clique” means what you pay us in Build and Management fees, not your ad spend. The 90-day window starts on your System Launch Date, when the system is live, tracking and call recording are verified and the agreed minimum ad spend is in place. It applies to Core and Boardroom engagements. Read the full promise.
Who we let in the clique
We will not feed a bait model.
I This is a fit if you…
- Run a lining rig and need it earning, not sitting.
- Sell the reline off a camera survey and want more surveys happening.
- Answer early-morning and weekend drain calls, or are ready to start.
- Can absorb more lining work in the next 90 days without the schedule falling over.
II This is NOT a fit if you…
- Run the $99 bait model and want ads to feed it. We will not write that.
- Would line a belly rather than lose the job.
- Only want cheap callout volume.
- Want a guarantee of revenue. We do not sell one.
Before you book
What reliners ask us first.
I got burned by an agency before. Reports full of clicks, no jobs, and an account manager I never met.
That is the most common sentence we hear. Two things change here. A senior strategist stays on your account rather than a rotating junior, and every report is booked jobs and dollars, not impressions. If the reporting ever drifts back to clicks, fire us.
I have paid for leads before and they were rubbish. Why is this different?
Because a shared-lead platform sells the same enquiry to three or four of you, which is exactly why it price-shops and why you spend the visit educating someone who was never going to line anything. This is your own demand instead: your account, your number, your brand. Nobody else gets sent the same job.
The rig is the expensive part. Can you actually keep it fed?
That is the entire point of the exercise, and it is why we look at your account before we say anything. Relining is almost never bought directly. It is sold off the back of a blocked drain and a CCTV survey, so the question is whether your emergency work is producing camera jobs and whether those cameras are converting into lining. If your account is buying cheap unblocks that never reach a survey, the rig starves no matter how much you spend.
My work is seasonal and my cash is lumpy. I do not want to be locked in.
Simple 28-day cycles. A quiet stretch is a conversation, not a contract you are trapped in.
What does the 15 minutes actually cost me?
Nothing, and there is nothing to buy on the call. We open your account live, name the biggest leak, and the findings are yours to keep, no strings.
The 15-minute Leak Finder
See what your rig is missing.
- Whether your emergency spend is actually feeding the rig
- What a signed reline is costing you to win, in dollars
- A 90-day fix, in order, that your team can start on Monday
No obligation, no follow-up sequence, no salesperson calling you next Tuesday.
If you want your rig booked out before you spend another dollar on ads, run the Leak Finder.
If cheap callout volume is the goal, we are not your fit.
P.S. Whatever is leaking has been leaking all year, and it will keep leaking next month at the same rate. The only question is whether you find out what it is now or after another quarter of paying for it.