Foundation repair Google Ads agency · for independents, not dealer networks
The Foundation Repair Google Ads Agency for independents
You cannot outspend a national ad budget, but you can out-target it. In 15 minutes we show you where your money is going against them.
- Where you are losing the auction you were never going to win
- Whether piers or waterproofing is quietly taking the whole budget
- A 90-day fix your team can start on Monday
Free. Fifteen minutes. Nothing to buy on the call.
The findings are yours to keep, no strings.
Something generalist agencies never work out
Two businesses on opposite weather cycles.
Settlement work comes with drought. Clay shrinks, the house drops, and the phone rings for piers. Waterproofing comes with rain, and rings for drain tile and sump pumps. Those two halves peak at opposite ends of the year.
Almost every account we open runs them out of one budget, with one set of ads, at one flat spend all year. So in a dry spring the money is spread across waterproofing keywords nobody is searching, and in a wet autumn the pier campaign eats a budget that should be answering flooded basements.
You experience that as "marketing is inconsistent". It is not inconsistent. The account simply cannot tell your two seasons apart, and neither can a monthly average.
You are also bidding the broadest keyword in the market against a roll-up with a call centre. That is a fight you win by aiming, not by spending.
The Leak Finder
Fifteen minutes, free, and nothing to buy on the call. We open your Google Ads account with you watching, name the single biggest leak between your clicks and your booked jobs, and put a number on what it is costing you every month. What we find is yours either way.
We only run a handful of these a week, and not every account is worth one. Answer a few quick questions and if it is a fit, we will book you in.
Find My Google Ads LeaksContact details come last. Nothing happens until you pick a time that suits you.
Between the click and the signed job
Four leaks in a foundation account.
You are fighting the roll-up on their ground
The broadest terms are where the national budget lives, and you will not outspend it. Most independent accounts we open put most of their money there anyway, lose the auction all day, and take the leftovers.
The same account buys searches that were never going to sign: "how much does foundation repair cost", DIY crack-filler searches, homeowners two hours outside your area, and in some markets the wrong word entirely, because a homeowner saying restumping, house leveling, subsidence or damp proofing is not typing what your ads say.
You lose the auction all day and take the leftovers.
The rain surge you cannot answer
Every waterproofing company knows the day. The storm comes through and the lines lock up. Constant busy signal. Nobody gets through and nobody calls back twice.
Call a web lead within 5 minutes and the odds of qualifying them are 21 times higher than at 30 minutes (Lead Response Management study). In a 2021 secret-shopper audit of 466 US home-services companies, 95% did not respond within five minutes and 40% never responded at all.
A frightened homeowner books the one that answers and sounds calm.
Six weeks of silence while he decides
He does not buy the day you inspect. He gets two more quotes, reads about scare tactics, asks whether he needs an engineer, checks who honors a warranty when a company changes hands, and waits for his wife to have an opinion.
If nothing happens in those weeks, nobody resends the photos, nobody explains the warranty in writing, and nobody puts a monthly payment next to an $18,000 number so it stops feeling impossible. So he picks whoever stayed calm and stayed in touch.
The quiet company reads as the pushy one. Silence is an answer to him.
You cannot tell your marketing from the weather
A wet quarter makes everything look like it worked. A dry one makes everything look broken.
And there is a second cost you may not have connected. Your commission-only reps starve in the gaps and quit, so you are hiring and training instead of selling, and the next surge lands with a green team.
Unstable lead flow costs you the people who close.
Sixty seconds, no form
How many of these cost you a signed job?
Tick anything you recognise from the last three months. Nobody sees this but you.
Two or more is not bad luck. It is a leak, and it has a number attached. The Leak Finder tells you which one is costing you the most, and what it adds up to over a year.
Bring the boxes you ticked. We will put a number on each one, live, while you watch.
What actually happens
Fifteen minutes, and the seasons make sense.
No deck, no discovery call, no three-stage process. We open the account and look.
- A few quick questionsTwo minutes, so we know your trade, your spend and your service area before we start. Contact details come last.
- We open your account, live, with you on the callNot a report we email later. You watch us go through it, and you can stop us and ask anything.
- We name the biggest leak and price itWhich half of your business your budget is actually feeding this season, and what it is costing you in quoted work every month.
- The findings are yours to keepNo strings, whether you hire us or not. Take them to your current agency if you like.
Why we do it free
Roughly one in five turns into a client. We would rather find out in fifteen minutes than after three months of your money, and so would you.
What it is not
No pitch deck. No proposal. No pricing conversation unless you ask for one.
If we cannot find at least one meaningful leak in your account, we will say so on the call and point you to a better next step.
Limited spots each week.
What we can prove
Reported client revenue
$76.5M
Tracked across every operator running the system.
Biggest client lift
10×
$800k to $8M in revenue in 12 months.
Home service companies
85+
5.0 average across 80+ reviews. Seven years of it.
Every number here comes from real operators running the Clique to Close system. No composite clients. No cherry-picked quarters.
Why the last one did not work
Same spend. Aimed properly.
| What you have had before | What we do instead |
|---|---|
| A report full of impressions, clicks and "average position". | One number that matters: what a booked job costs you, by campaign. |
| One campaign called "services" doing everything. | Spend split by job value, so cheap work can never outbid your best work. |
| Leads emailed to you, then it is your problem. | Every lead called in minutes, day or night, by a cadence that runs without you. |
| Quotes go out and nobody hears anything again. | Structured follow-up for as long as the decision actually takes. |
| A 12-month contract and your ad account in their name. | Simple 28-day cycles. You own the ad account, the site and the data. |
| An account manager you have never met, rotating every quarter. | A senior strategist who has seen your trade, on the phone. |
What changes if you hire us
Google Ads in. Signed jobs out.
Google Ads management, a CRM, a sales process and sales automation. One system, four parts, click to signed contract.
i · Capture
Structural work and water work split into separate campaigns and budgets that shift with the season, aimed at the specific problem searches the roll-up bids lazily, in the words your market actually uses.
ii · Speed to lead
Every call and form answered in minutes, including on surge days, so a storm morning stops being the day you lose the most money.
iii · Show and close
A follow-up sequence built for a six-week decision. Photos resent, warranty in writing, engineer questions answered, and a monthly payment shown next to the total.
iv · Control panel
Cost per signed job by service line, so you can see which half of the business your money is actually feeding.
The 3× Pipeline Promise
Within 90 days of going live, we’ll create at least 3× what you invest with Clique in new, tracked qualified quote requests from Google Ads.
If we don’t, our management invoices drop to $0 and we keep working until we hit it.
This is a service-level performance promise, not an income or revenue guarantee. It is measured on qualified quote requests created and logged, not on closed revenue or anything that happens on your side of the sale. “What you invest with Clique” means what you pay us in Build and Management fees, not your ad spend. The 90-day window starts on your System Launch Date, when the system is live, tracking and call recording are verified and the agreed minimum ad spend is in place. It applies to Core and Boardroom engagements. Read the full promise.
Who we let in the clique
We sell calm. Not fear.
I This is a fit if you…
- Diagnose honestly and will happily tell a homeowner he does not need piers.
- Have reps running in-home inspections and want their week full.
- Can take on more signed work in the next 90 days without your crews falling over.
- Offer financing, or are ready to.
II This is NOT a fit if you…
- Have a sales process that is fear. We will not write scare-tactic ads.
- Want to outbid a national roll-up on the broadest keyword in the market.
- Pause everything in every dry spell and expect the phone to remember you.
- Want a guarantee of revenue. We do not sell one.
Before you book
What foundation owners ask us first.
I already buy leads from the platforms. Why would I pay you as well?
Because a shared lead is sold to three or four of you at once. You are not buying a job, you are buying the right to race for it, which is why they price-shop and why your close rate is what it is. What we build is demand you own: your account, your number, your brand, and nobody else being sent the same homeowner.
I got burned. An agency that focused on clicks, and zero visibility into what was working.
That is close to a direct quote from this trade, and it is why the reporting here is cost per booked inspection and cost per signed job by campaign. A senior strategist stays on your account instead of a rotating junior.
The roll-up down the road outspends me ten to one. Why bother?
Because you are not trying to outbid them, you are trying to out-target them. They buy the broadest, most expensive keywords across a whole metro with a call centre behind it. You can own the specific problems in the specific suburbs where your crews already are, at a fraction of the click price, and you can answer the phone as the person whose name is on the truck.
My commission reps starve in the slow months and start looking around.
That is the same problem as lead flow, which is why we treat it as one. Smoothing the trough is worth more to most owners than a spike in the peak, because a rep you lose in March costs you the whole spring.
What does the 15 minutes actually cost me?
Nothing, and nothing to buy on the call. What we find is yours either way.
The 15-minute Leak Finder
See what the quiet weeks are costing you.
- Where your budget is losing to a national competitor
- Which half of the business it is really feeding, in dollars
- A 90-day fix, in order, that your team can start on Monday
No obligation, no follow-up sequence, no salesperson calling you next Tuesday.
If you want to stop losing five-figure jobs to silence and a busy signal, run the Leak Finder.
If you would rather keep blaming the weather, we are not your fit.
P.S. Whatever is leaking has been leaking all year, and it will keep leaking next month at the same rate. The only question is whether you find out what it is now or after another quarter of paying for it.