Basement waterproofing Google Ads agency · interior drainage, sumps, encapsulation
The Basement Waterproofing Google Ads Agency for surge days
It rained hard on Sunday. In 15 minutes we show you what that morning cost you in missed calls and capped budget.
- What your daily cap cost you on surge day, in five-figure jobs
- How many calls went unanswered while the lines were locked
- A 90-day fix your team can start on Monday
Free. Fifteen minutes. Nothing to buy on the call.
The findings are yours to keep, no strings.
Nobody in your trade talks about this
Water in a basement is the most perishable lead in home services.
Sunday morning he is standing in it and he will sign almost anything. By Sunday lunchtime he has rung three numbers. Monday the floor is damp. By Wednesday it is dry, his wife has stopped mentioning it, and the appointment you booked for next Tuesday quietly cancels itself.
That job was real and it was five figures. You did not lose it to a competitor and you did not lose it on price. You lost it to Wednesday.
Which is why a surge morning decides your quarter. When the phones lock up and your daily cap empties by ten, you are not losing a few enquiries. You are losing the only hours in the month when this homeowner was ever going to say yes.
It is not who has the best system. It is who got in the door inside seventy-two hours.
The Leak Finder
Fifteen minutes, free, and nothing to buy on the call. We open your Google Ads account with you watching, name the single biggest leak between your clicks and your booked jobs, and put a number on what it is costing you every month. What we find is yours either way.
We only run a handful of these a week, and not every account is worth one. Answer a few quick questions and if it is a fit, we will book you in.
Find My Google Ads LeaksContact details come last. Nothing happens until you pick a time that suits you.
Between the storm and the signed job
Where the surge drains away.
Your budget is flat while your market is not
Your daily cap was set for a dry week. The storm rolls through, demand goes up many times over in a single morning, and your ads stop running by 10am on the one day that pays for the quarter.
Your ads stop by 10am on the one day that pays for the quarter.
The busy signal
The lines lock down, nobody gets through, and nobody calls back twice. Call a web lead within 5 minutes and the odds of qualifying them are 21 times higher than at 30 minutes (Lead Response Management study). In a 2021 secret-shopper audit of 466 US home-services companies, 95% did not respond within five minutes and 40% never responded at all.
Nobody gets through, and nobody calls back twice.
The inspection booked for next Tuesday
By then the basement is dry, his wife has stopped mentioning it, and the appointment quietly cancels itself. That job was real on Sunday and gone by Thursday.
The ones who do sit get a number for interior drain tile, a sump pump with battery backup and a lifetime transferable warranty, against a bloke who turned up with hydraulic cement and quoted a tenth of it. You lose that on price unless somebody explained hydrostatic pressure while the water was still on the floor.
You never lost that job to a competitor. You lost it to Wednesday.
Silence after the quote
He gets two more numbers, reads that half this trade uses scare tactics, and wonders who honors a warranty in ten years. If nobody resends the photos or shows a monthly payment next to a $16,000 total, he waits for the next flood to decide.
Sixty seconds, no form
How many of these cost you the last downpour?
Tick anything you recognise from the last three months. Nobody sees this but you.
Two or more is not bad luck. It is a leak, and it has a number attached. The Leak Finder tells you which one is costing you the most, and what it adds up to over a year.
Bring the boxes you ticked. We will put a number on each one, live, while you watch.
What actually happens
Fifteen minutes, before the next downpour.
No deck, no discovery call, no three-stage process. We open the account and look.
- A few quick questionsTwo minutes, so we know your trade, your spend and your service area before we start. Contact details come last.
- We open your account, live, with you on the callNot a report we email later. You watch us go through it, and you can stop us and ask anything.
- We name the biggest leak and price itWhat the last heavy rain cost you in missed calls, and what it is costing you in quoted work every month.
- The findings are yours to keepNo strings, whether you hire us or not. Take them to your current agency if you like.
Why we do it free
Roughly one in five turns into a client. We would rather find out in fifteen minutes than after three months of your money, and so would you.
What it is not
No pitch deck. No proposal. No pricing conversation unless you ask for one.
If we cannot find at least one meaningful leak in your account, we will say so on the call and point you to a better next step.
Limited spots each week.
What we can prove
Reported client revenue
$76.5M
Tracked across every operator running the system.
Biggest client lift
10×
$800k to $8M in revenue in 12 months.
Home service companies
85+
5.0 average across 80+ reviews. Seven years of it.
Every number here comes from real operators running the Clique to Close system. No composite clients. No cherry-picked quarters.
Why the last one did not work
Same rain. Different morning.
| What you have had before | What we do instead |
|---|---|
| A report full of impressions, clicks and "average position". | One number that matters: what a booked job costs you, by campaign. |
| One campaign called "services" doing everything. | Spend split by job value, so cheap work can never outbid your best work. |
| Leads emailed to you, then it is your problem. | Every lead called in minutes, day or night, by a cadence that runs without you. |
| Quotes go out and nobody hears anything again. | Structured follow-up for as long as the decision actually takes. |
| A 12-month contract and your ad account in their name. | Simple 28-day cycles. You own the ad account, the site and the data. |
| An account manager you have never met, rotating every quarter. | A senior strategist who has seen your trade, on the phone. |
What changes if you hire us
Google Ads in. Same-week inspections out.
Budgets that lift the moment the weather turns instead of at month end. Every call and form answered in minutes, including on surge mornings. Same-week inspections pushed hard while the floor is still wet. Follow-up that keeps working through the weeks a homeowner takes to commit. And cost per signed job by campaign, so a wet quarter reads honestly.
The 3× Pipeline Promise
Within 90 days of going live, we’ll create at least 3× what you invest with Clique in new, tracked qualified quote requests from Google Ads.
If we don’t, our management invoices drop to $0 and we keep working until we hit it.
This is a service-level performance promise, not an income or revenue guarantee. It is measured on qualified quote requests created and logged, not on closed revenue or anything that happens on your side of the sale. “What you invest with Clique” means what you pay us in Build and Management fees, not your ad spend. The 90-day window starts on your System Launch Date, when the system is live, tracking and call recording are verified and the agreed minimum ad spend is in place. It applies to Core and Boardroom engagements. Read the full promise.
Who we let in the clique
Surge day decides your year. Be ready for it.
I This is NOT a fit if you…
- Cannot get an inspector out inside 48 hours of heavy rain.
- Have a sales process that is fear. We will not write scare-tactic ads.
- Think a busy signal on surge day is acceptable.
- Want a guarantee of revenue. We do not sell one.
Before you book
What waterproofers ask us first.
I already buy leads from the platforms. Why would I pay you as well?
Because a shared lead is sold to three or four of you at once. You are not buying a job, you are buying the right to race for it, which is why they price-shop and why your close rate is what it is. What we build is demand you own: your account, your number, your brand, and nobody else being sent the same homeowner. Keep the platforms alongside it if you like, but you will see the difference in cost per booked job inside a season.
I got burned. Clicks and impressions, zero visibility into what was working.
That is the most common sentence in this trade, and it is why the reporting here is cost per booked inspection and cost per signed job, by campaign. Not reach. A senior strategist stays on your account rather than a rotating junior.
A big rain does all my marketing for me. Why would I pay in between?
Because the surge is the one moment you cannot buy your way into. When the phones lock up, the auction is at its most expensive and your cap is already spent by mid-morning. The work is done in the dry weeks: the account built, the capacity ready, the follow-up running on the people who called last time and did nothing. Owners who wait until it is raining are bidding against every competitor at once with no head start.
My cash swings with the weather. I do not want a retainer in a dry quarter.
Neither would we. Simple 28-day cycles, so a dry stretch is a conversation rather than a contract.
What does the 15 minutes actually cost me?
Nothing, and nothing to buy on the call. What we find is yours either way.
The 15-minute Leak Finder
Make the next big rain actually pay you.
- What the last heavy rain cost you in missed calls
- What a signed job is costing you to win, in dollars
- A 90-day fix, in order, that your team can start on Monday
No obligation, no follow-up sequence, no salesperson calling you next Tuesday.
If you want the next big rain to actually pay you, run the Leak Finder.
If a busy signal on surge day is acceptable, we are not your fit.
P.S. Whatever is leaking has been leaking all year, and it will keep leaking next month at the same rate. The only question is whether you find out what it is now or after another quarter of paying for it.